APPLY
Marketing Services
FreelanceSolutionsArchitect-Braze&IterableExperience
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Freelance Solutions Architect - Braze & Iterable Experience at APPLY. Skills: Braze, Iterable, CDP, Marketing automation. Lead discovery workshops. Understand client objectives”
What You'll Achieve.
Unlock better customer experiences; Unlock measurable growth
Industry & Context.
Translate business problems
What They're Looking For.
Must Have
5+ years software development, 5+ years integrating third-party tools, 2+ years experience with CDP, 2+ years experience with clients, Experience designing CDP integration, Experience architecting CDP integration, Experience with APIs, Experience with Mobile SDKs, Experience with HTML, Experience with CSS, Experience with JavaScript, Experience with AWS, Experience with GCP, Experience with Heroku, Experience with iPaaS tools
Nice to Have
Experience defining cross-platform technical requirements, Experience implementing CDPs, Experience configuring lifecycle journeys, Experience configuring campaigns, Familiarity with analytics tools, Familiarity with enrichment tools, Familiarity with attribution tools, Understanding of marketing attribution, Auditing integrations experience, Auditing attribution data experience, Proficiency with JSON, Proficiency with SQL, Experience with reverse ETL tools, Experience with scripting languages, Experience with serverless patterns, Experience with lambda functions, Ability to present technical concepts, Ability to present recommendations, Experience with Shopify, Experience with Magento
What You'll Do.
Lead discovery workshops
Understand client objectives
Understand existing systems
Understand data flows
Understand constraints
Define target-state architecture
Translate business problems
Guide implementations
Produce technical artifacts
Create architecture diagrams
Create data flow maps
Create identity models
Create implementation roadmaps
Write technical requirements
Align delivery to outcomes
Align delivery to timelines
Align delivery to dependencies
Architect integrations
Design event tracking plans
Support reverse ETL patterns
Account for omnichannel messaging
Account for customer journeys
Account for user states
Account for event-driven automation
How You'll Work.
Team & Collaboration
Client stakeholders; Technical project management
Communication Scope
Present technical concepts; Present recommendations
Process & Methodology
Roadmaps
Full Job Description
## Description ABOUT APPLY APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com. THE ROLE As a Freelance Solutions Architect (MarTech), you’ll play a critical role in helping Apply clients design and deliver scalable marketing technology solutions that unlock better customer experiences and measurable growth. Reporting into the Marketing Services team, you will lead the technical architecture for CRM, CDP, and marketing automation implementations, translating business goals into clear technical plans and requirements. You will help clients modernize their MarTech stack, improve data quality and activation, and enable teams to run more personalized, omnichannel customer journeys. ## RESPONSIBILITIES Solution Architecture & Discovery Lead discovery workshops to understand client objectives, existing systems, data flows, and constraints. Define target-state architecture for CRM, CDP, and marketing automation, including integration patterns, governance, and scalability considerations. Translate business problems into technical solution options, with clear trade-offs, effort estimates, and risks. Implementation Leadership & Delivery Guide implementations end-to-end, from documentation and planning through detailed requirements and support for build. Produce high-quality technical artifacts including architecture diagrams, data flow maps, event and identity models, and implementation roadmaps. Write clear technical requirements for engineers, partnering with technical project management to scope, sequence, and deliver work. Partner with client stakeholders to drive decision
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