CG Life

Pharma

FreelanceSeniorCopywriter(Pharma)

$85–100k Remote CONTRACT Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Freelance Senior Copywriter (Pharma) at CG Life. Skills: Pharma copywriting, Digital marketing, Brand campaigns. Develop concepts. Collaborate with art directors”

Industry & Context.

Pharma
Problems you'll solve

Decipher marketing assignments

What They're Looking For.

Must Have

5-7 years experience pharma advertising, Ability to write skillfully across multiple channels, Conceptual skills, Ability to dive into complex science, Expertise in pharma copy requirements, Understanding of agency and creative collaboration processes, Ability to present and sell an idea, Proficiency in Microsoft Office suite, Proficiency in Adobe Acrobat, Proficiency in Google Suite tools

Nice to Have

Experience with online banners, Experience with social media

What You'll Do.

Collaborate with art directors

Produce creative campaign ideas

Produce project ideas

Create ideas for marketing materials

Write copy for marketing materials

Understand and apply brand goals

Understand and apply positioning

Understand and apply market conditions

Craft message matrices

Bring brand positioning to life

Highlight brand's story

Highlight key benefits

Develop knowledge of clients' products

Develop knowledge of competitors

Develop knowledge of target audiences

Present work to internal teams

Present work to clients

Develop content audits

Lead to content strategy recommendations

Incorporate ideas in response to feedback

Make revisions in response to feedback

Work collaboratively with creative leads

Work collaboratively with account team

Work collaboratively with project management

Deliver work at a high level

Monitor assigned projects

Follow-through on assigned projects

How You'll Work.

Team & Collaboration

Collaborate with art directors; Collaborate with Strategy team; Collaborate with Content team; Collaborate with creative leads; Collaborate with account team; Collaborate with project management

Communication Scope

Present work; Sell an idea

Full Job Description

Job Overview: We are looking for a Senior Copywriter with 5-7 years’ experience in pharma advertising, marketing, or marketing communications. You will concept and develop brand campaigns and write copy for a variety of digital marketing tactics for pharma clients. Relevant experience and ability quickly decipher marketing assignments for complex clients is required. Key Responsibilities, including but not limited to: Develop concepts and collaborate with art directors to produce creative campaign and project ideas for various clients Create ideas and write copy for digital and print marketing materials, including websites, presentations, brochures, promotional videos, conference and event themes/booths, and brand/product positioning and messaging decks Understand and apply brand goals, positioning, and market conditions to the work Craft message matrices to bring brand positioning to life in a customer-facing copy that highlights the brand’s story and its and key benefits Develop a sound knowledge of clients' products, competitors, and target audiences Present work to internal teams and to clients Ability to work with the Strategy and Content team to develop content audits that leads to content strategy recommendations Incorporate ideas and make revisions in response to the feedback from your supervisors, account team and clients Work collaboratively with creative leads, account team and project management to deliver work at a high level Be responsible for monitoring and follow-through of work on all assigned projects within established timelines Must be detail-oriented and proof own work to keep quality assurance across projects Qualifications and Skills: 5-7 years of related work experience in pharma advertising. The ability to write skillfully across multiple channels, including print(Sales Brochures, Print Ads, Infographics), online video, and digital (websites, online banners, social media, etc.) Strong conceptual skills, as demonstrated by your portfolio of w

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