CG Life
Pharma
FreelanceSeniorCopywriter(Pharma)
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optimal for Senior candidates.
“Freelance Senior Copywriter (Pharma) at CG Life. Skills: Pharma copywriting, Digital marketing, Brand campaigns. Develop concepts. Collaborate with art directors”
Industry & Context.
Decipher marketing assignments
What They're Looking For.
Must Have
5-7 years experience pharma advertising, Ability to write skillfully across multiple channels, Conceptual skills, Ability to dive into complex science, Expertise in pharma copy requirements, Understanding of agency and creative collaboration processes, Ability to present and sell an idea, Proficiency in Microsoft Office suite, Proficiency in Adobe Acrobat, Proficiency in Google Suite tools
Nice to Have
Experience with online banners, Experience with social media
What You'll Do.
Collaborate with art directors
Produce creative campaign ideas
Produce project ideas
Create ideas for marketing materials
Write copy for marketing materials
Understand and apply brand goals
Understand and apply positioning
Understand and apply market conditions
Craft message matrices
Bring brand positioning to life
Highlight brand's story
Highlight key benefits
Develop knowledge of clients' products
Develop knowledge of competitors
Develop knowledge of target audiences
Present work to internal teams
Present work to clients
Develop content audits
Lead to content strategy recommendations
Incorporate ideas in response to feedback
Make revisions in response to feedback
Work collaboratively with creative leads
Work collaboratively with account team
Work collaboratively with project management
Deliver work at a high level
Monitor assigned projects
Follow-through on assigned projects
How You'll Work.
Team & Collaboration
Collaborate with art directors; Collaborate with Strategy team; Collaborate with Content team; Collaborate with creative leads; Collaborate with account team; Collaborate with project management
Communication Scope
Present work; Sell an idea
Full Job Description
Job Overview: We are looking for a Senior Copywriter with 5-7 years’ experience in pharma advertising, marketing, or marketing communications. You will concept and develop brand campaigns and write copy for a variety of digital marketing tactics for pharma clients. Relevant experience and ability quickly decipher marketing assignments for complex clients is required. Key Responsibilities, including but not limited to: Develop concepts and collaborate with art directors to produce creative campaign and project ideas for various clients Create ideas and write copy for digital and print marketing materials, including websites, presentations, brochures, promotional videos, conference and event themes/booths, and brand/product positioning and messaging decks Understand and apply brand goals, positioning, and market conditions to the work Craft message matrices to bring brand positioning to life in a customer-facing copy that highlights the brand’s story and its and key benefits Develop a sound knowledge of clients' products, competitors, and target audiences Present work to internal teams and to clients Ability to work with the Strategy and Content team to develop content audits that leads to content strategy recommendations Incorporate ideas and make revisions in response to the feedback from your supervisors, account team and clients Work collaboratively with creative leads, account team and project management to deliver work at a high level Be responsible for monitoring and follow-through of work on all assigned projects within established timelines Must be detail-oriented and proof own work to keep quality assurance across projects Qualifications and Skills: 5-7 years of related work experience in pharma advertising. The ability to write skillfully across multiple channels, including print(Sales Brochures, Print Ads, Infographics), online video, and digital (websites, online banners, social media, etc.) Strong conceptual skills, as demonstrated by your portfolio of w
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