Freelance-SeniorBrandDesigner

## Accountabilities Own and evolve brand design across growth, marketing, content, and product-adjacent initiatives, ensuring a consistent and high-quality visual identity across all touchpoints. Responsibilities include: Designing assets for product launches, campaigns, marketing initiatives, events, and emerging brand needs Creating performance-driven marketing materials such as paid ads, social media creatives, email assets, landing page visuals, YouTube thumbnails, and event kits Building and maintaining scalable brand systems, including Figma templates, reusable components, iconography, illustration styles, motion guidelines, and layout systems Developing and improving brand guidelines and documentation to ensure consistency and efficiency across teams Supporting Growth, Marketing, and Content teams by enabling high reuse of design systems and accelerating asset production Contributing to campaign concepts and creative direction, not just execution of briefs Connecting design decisions to acquisition, conversion, and performance outcomes Using AI tools to prototype, iterate, and accelerate creative production workflows Managing timelines, feedback cycles, and deliverables to ensure high-quality execution under tight deadlines Requirements: The ideal candidate is a senior-level brand designer with strong systems thinking, excellent visual craft, and a performance-oriented mindset. Key qualifications include: 4+ years of experience in brand design, ideally within high-growth startups or leading design studios Strong portfolio demonstrating visual excellence, brand systems, and multi-channel design execution Deep understanding of how brand, marketing, messaging, and copy work together Experience connecting creative decisions to business outcomes such as acquisition and conversion Proven ability to build scalable design systems and reusable assets Comfort working independently from briefs and proactively proposing creative directions Strong communication skills wit