FreelancePublicRelationsSeniorPlanner

Responsible for developing PR strategies for integrated campaigns, leveraging existing relationships with media, creators, and cultural networks to generate visibility and earned attention for AnyMind PH brands. This project-based role is ideal for senior PR practitioners with strong industry connections and a deep understanding of social-first communications. What You’ll Do Develop PR and influencer amplification strategies, building culturally relevant narratives, hooks, and story angles aligned with campaign objectives Leverage existing relationships with editors, journalists, publishers, and online communities to pitch stories and secure impactful media placements Collaborate with creative teams in brainstorms to shape “talkable” campaign ideas, stunts, collaborations, and cultural hooks Recommend influencer and creator lineups, suggesting talent tiers and tactics that align perfectly with the overarching PR strategy Provide strategic advisory throughout the campaign lifecycle, guiding teams on PR risks, sentiment considerations, and public-facing messaging Identify real-time trends and social behaviors to capitalize on earned media and conversation opportunities Support the development of press releases and media kits, advising internal teams on media approaches and timings Evaluate campaign success by supporting the reporting on PR and influencer impact Who You Are Proven career history in Public Relations with a strong PR portfolio showcasing successful campaigns Extensive experience in integrated campaigns with a deep understanding of social-first and influencer-driven communications Established, strong connections with media professionals, creators, talent managers, and cultural networks Highly creative and strategic thinker capable of identifying trends and translating them into conversation-worthy ideas Excellent communicator with the ability to advise internal teams and stakeholders on PR sensitivities and messaging Self-driven and adaptable, thriving in