RAPP
Marketing
FreelanceDirector,Analytics
“Freelance - Director, Analytics at RAPP. Skills: Performance measurement reporting, Testing analytic deliverables, Paid media analytics, Landing page analytics, CRM analytics, Actionable insights generation, Data-informed strategic frameworks, Attribution methodology, Campaign and media analytics, Data sources, Data technologies, Data tools, Statistical methods, Analytical solutions. Lead the development of Measurement and Analytics plans for all projects ensuring proper KPI assignment, data col”
Industry & Context.
Utilizing quantitative techniques to solve marketing or business problems; Identify actionable insights
What They're Looking For.
Must Have
Bachelor’s degree in Math, Finance, Marketing, Statistics, Econometrics, Social Science or other related degree/ equivalent experience., 8-10 years experience working with data and utilizing quantitative techniques to solve marketing or business problems, such as campaign analysis, channel attribution, program optimization, customer segmentation, market share analysis, customer lifetime value, and predictive modeling., Advanced knowledge of marketing tools and methods, direct marketing test and learn plans, ROI and Pro Forma development., Expertise with statistical and research methods: significance, error, sample size, design of experiment, data mining/multivariate analysis., Proficient knowledge with data visualization tools: Power BI, Google Data Studio, Tableau., Proficient knowledge with web analytics and publisher UI tools: Google Analytics, Campaign Manager, DSPs, Facebook, Adobe Analytics/CJA, Adobe Campaign Classic, Proficient knowledge with database and marketing automation tools and languages: SQL, Business Objects, DataBricks, Python., Proficient knowledge with CRM and Email/App 1P data, including SFMC., Expertise with Microsoft Excel – logical functions, lookups, pivot tables, external source data, dynamic pivot charts and tables., communication and PowerPoint presentation skills.
What You'll Do.
Lead the development of Measurement and Analytics plans for all projects ensuring proper KPI assignment
and targeting in order to produce data driven intelligence from campaigns and programs.
Business Case development derived from multiple data source inputs including third party research
benchmarking analysis and historical performance.
Develop observations and insights around campaign results for optimization of paid media and omni-channel performance marketing campaigns.
Define requirements for and produce campaign reports and analysis across paid media marketing channels (specifically but not limited to programmatic display)
Build and manage a team of analysts capable of meeting needs of agency and client.
Author POVs and other IP covering recent trends and developments in marketing analytics
big data and data science.
Drive AI innovation and tools adoption to evolve ways of working and increasing effectiveness and efficiency.
How You'll Work.
Team & Collaboration
Collaborative spirit; Build and manage a team of analysts
Communication Scope
Excellent communicator; PowerPoint presentation skills
Process & Methodology
Measurement and Analytics plans, KPI assignment, Data collection, Test and learn plans, ROI ProForma, Targeting
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