DEPT®
Growth Invention
Freelance,AssociateDirector,MediaPlanning
“Freelance, Associate Director, Media Planning at DEPT®. Skills: Media Planning, Connections Planning, Integrated Marketing Communications (IMC), Omni-channel strategy, Audience insights, Full-funnel strategy, Client advisory, Team leadership. steering the strategic direction of our most ambitious accounts. designing how brands show up across the entire consumer ecosystem”
What You'll Achieve.
unlock sustainable growth; drive both brand and business outcomes; deliver integrated solutions that go beyond media to create meaningful connections; deliver cohesive and connected consumer experiences; unlocking new opportunities beyond media investment; ensuring immediate impact while compounding long-term brand equity; develop experience-led solutions, not just channel plans; influence senior stakeholders and drive decision-making; connect exposure, engagement, and outcomes—moving beyond siloed channel attribution to true effectiveness storytelling; stay ahead of changing behaviors and platforms; articulating a differentiated vision for integrated strategy and connections planning; elevate a team of strategists
Industry & Context.
translating human understanding into full-funnel experiences; identifying opportunity space; shaping business challenges; unlocking new opportunities beyond media investment; Translate data and insights into clear narratives and actionable frameworks
candidates to be able to work Central time zone
What They're Looking For.
Must Have
5-7 years of experience in omni-channel media strategy and planning, Experience in "Connections Planning" or Integrated Marketing Communications (IMC), Expert-level proficiency with media research and audience profiling tools (GWI, MRI, ComScore, Pathmatics, etc.), Demonstrated success in managing 360-degree sponsorship or tentpole campaign planning, leadership presence with the ability to influence senior clients and navigate complex multi-agency (IAT) environments, A data-driven mindset paired with creative intuition, Proven experience in managing and growing direct reports, An expertise in both B2C & B2B as well as enterprise client experience, ability to work Central time zone
Nice to Have
building a culture of excellence and curiosity
What You'll Do.
steering the strategic direction of our most ambitious accounts
designing how brands show up across the entire consumer ecosystem
defines the connection architecture between audiences
and channels to unlock sustainable growth
translating human understanding into full-funnel experiences that drive both brand and business outcomes
shape strategic direction
influence investment decisions
lead cross-disciplinary teams to deliver integrated solutions that go beyond media to create meaningful connections
Define end-to-end connections strategies grounded in audience
and behavioral insights—linking communications
and commerce into a unified system
Architect full-funnel ecosystems that integrate paid
and shared touchpoints to deliver cohesive and connected consumer experiences
Partner with clients as a strategic growth advisor
identifying opportunity space
shaping business challenges
and unlocking new opportunities beyond media investment
Orchestrate the interplay between brand building and performance
ensuring immediate impact while compounding long-term brand equity
Lead cross-functional teams (Strategy
Technology) to develop experience-led solutions
not just channel plans
Translate data and insights into clear narratives and actionable frameworks that influence senior stakeholders and drive decision-making
Establish holistic measurement approaches that connect exposure
and outcomes—moving beyond siloed channel attribution to true effectiveness storytelling
Drive innovation in how we connect with audiences
continuously evolving frameworks
and approaches to stay ahead of changing behaviors and platforms
Play a leading role in new business and thought leadership
articulating a differentiated vision for integrated strategy and connections planning
Mentor and elevate a team of strategists
fostering systems thinking
and strategic rigor in their work
How You'll Work.
Team & Collaboration
lead cross-disciplinary teams; Lead cross-functional teams (Strategy, Creative, Media, Data, Technology); collaborate
Communication Scope
Translate data and insights into clear narratives and actionable frameworks that influence senior stakeholders and drive decision-making; articulating a differentiated vision
Applying for this Freelance, Associate Director, Media Planning role?
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