Company
SaaS
FractionalPaidMediaSpecialist
Neural analysis suggests this role is
optimal for Senior candidates.
“Fractional Paid Media Specialist. Skills: PPC campaign optimization, Paid media strategy, AI tools, LLMs. Own and optimize PPC campaign performance. Develop paid media strategies”
What You'll Achieve.
Maximize ROI; Conversion efficiency; Cost control; Scalable acquisition
Industry & Context.
Creative problem-solving
What They're Looking For.
Must Have
3+ years of experience in performance marketing or paid media roles, Expertise in Google Ads Search campaigns, Proven experience in managing performance campaigns for SaaS, developer tools, or technical audiences, Solid understanding of keyword strategy, conversion tracking, attribution models, and performance analytics, Hands-on experience with campaign experimentation, A testing, and landing page optimization, Familiarity with AI tools, automation platforms, and modern marketing workflows, Ability to work independently in a fractional, fast-paced, and high-ownership environment, Analytical mindset combined with creative problem-solving abilities
Nice to Have
Experience with LinkedIn Ads, Experience with Reddit Ads, Exposure to tools such as GA4, GTM, Segment, or server-side tracking, Comfortable using LLMs for research, copy generation, and workflow optimization
What You'll Do.
Own and optimize PPC campaign performance
Develop paid media strategies
Implement paid media strategies
Build campaign structures
Manage campaign structures
Develop keyword strategies
Manage keyword strategies
Develop bidding logic
Develop budget allocation
Manage budget allocation
Design A testing programs
Run A testing programs
Leverage automation workflows
Streamline campaign management
Streamline optimization
Use LLMs for research
Use LLMs for copy generation
Use LLMs for workflow optimization
Monitor performance metrics
Provide actionable insights
Optimize campaigns for conversion efficiency
Optimize campaigns for cost control
Optimize campaigns for scalable acquisition
Identify new acquisition channels
Test new acquisition channels
Identify growth opportunities
Test growth opportunities
Collaborate with the Growth team
Align paid media efforts
How You'll Work.
Team & Collaboration
Growth team alignment
Full Job Description
## Accountabilities Own and optimize end-to-end PPC campaign performance across Google Search, LinkedIn, Reddit, and other experimental channels. Develop and implement paid media strategies focused on high-intent acquisition, conversion optimization, and pipeline quality. Build and manage campaign structures, keyword strategies, bidding logic, and budget allocation to maximize ROI. Design and run structured A/B testing programs for ad creatives, messaging, audiences, and landing pages. Leverage AI tools and automation workflows to streamline campaign management, reporting, and optimization processes. Use LLMs and AI-driven tools for keyword research, audience analysis, competitor insights, and creative ideation. Monitor performance metrics, build forecasts, and provide actionable insights to guide growth decisions. Continuously optimize campaigns for conversion efficiency, cost control, and scalable acquisition. Identify and test new acquisition channels and growth opportunities. Collaborate with the Growth team to align paid media efforts with broader marketing and product goals. Requirements: 3+ years of experience in performance marketing or paid media roles. Strong expertise in Google Ads Search campaigns, including structure, bidding strategies, and optimization. Proven experience in managing performance campaigns for SaaS, developer tools, or technical audiences. Solid understanding of keyword strategy, conversion tracking, attribution models, and performance analytics. Hands-on experience with campaign experimentation, A/B testing, and landing page optimization. Familiarity with AI tools, automation platforms, and modern marketing workflows. Ability to work independently in a fractional, fast-paced, and high-ownership environment. Experience with LinkedIn Ads and/or Reddit Ads is a strong plus. Exposure to tools such as GA4, GTM, Segment, or server-side tracking is advantageous. Comfortable using LLMs for research, copy generation, and workflow optimization.
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