FractionalField&EventsMarketer

## What You'll Do Plan and execute a calendar of in-person experiences: founder dinners, executive roundtables, thought leadership salons, suite takeovers, and presence at 3–4 major conferences per quarter Design creative off-program experiences around major conferences that pull high-value prospects out of the noise and into a real conversation Run larger productions when the moment calls for it, 30 to 50-person thought leadership dinners, topical salons, curated industry nights Identify the right events, venues, and audiences to put our founders and execs in front of high-fit buyers Own end-to-end logistics: venue sourcing, invite lists, vendor management, on-site execution, follow-up Curate small, sharp guest lists, the goal is the right 6–10 people in the room, not 200 badges scanned Partner with sales to convert event attendees into qualified pipeline and closed customers Build repeatable playbooks for each event type so the motion compounds and becomes hand-offable as the team grows Deploy budget thoughtfully, you’ll have real capital to spend, and we’ll expect a clear case for ROI Report on pipeline sourced, CAC per event, and revenue influenced ## Creative Examples of What This Could Look Like The point is to be inventive. A few directions worth exploring: A private dinner the night before a major AI conference, with 8 enterprise AI leaders and one of our founders, hosted at a chef-driven restaurant A hotel suite takeover during a big industry week, turned into the unofficial hangout for a specific buyer persona A topical salon, 20 people, one provocative question, one moderator, off the record A curated wine tasting or tasting menu dinner with a vertical focus (e.g., “AI leaders in financial services”) A founder-hosted breakfast or coffee at a conference for 10 hand-picked attendees A small-group experience tied to something the audience actually wants to do, golf, a Michelin tasting, a private museum tour, a Formula 1 viewing, a guided whiskey or wine tast