FlowFuse
FoundingSDR
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Founding SDR at FlowFuse. Skills: Sales development, Playbook creation, Iterative process. Work qualified leads toward next step. Run multi-touch follow-up sequences”
What You'll Achieve.
Increase meeting generation; Reduce stalled leads; Generate net-new pipeline; Meet agreed SLAs; Publish first version of SDR playbook
Industry & Context.
Spot where leads stall; Spot where CRM data lies; Fix CRM data issues; Propose fixes for conversion breakdown
What They're Looking For.
Must Have
Follow up consistently, Learn quickly, Improve the process over time, Work leads and move conversations forward, Nurture leads, Find approaches that move conversations forward, Double down on successful approaches, Drop what doesn't work, Move fast, Learn faster, Start reaching out to leads early, Learn from responses, Improve quickly, Own the SDR and BDR playbook, Write the SDR and BDR playbook, Test the SDR and BDR playbook, Revise the SDR and BDR playbook, Make the SDR and BDR playbook repeatable, Work every qualified lead, Run multi-touch follow-up sequences, Refine follow-up sequences, Build the SDR and BDR playbook from scratch, Iterate rapidly on what works, Increase meeting generation, Reduce stalled leads, Collaborate closely with Account Executives, Ensure smooth handoff into discovery, Feed structured insight back to marketing, Track core metrics, Report on core metrics, Identify target accounts, Test cold sequences, Generate net-new pipeline, Excited to work without a blueprint, See undefined process as opportunity, Comfortable using AI tools, Send first email before playbook finished, Learn by doing, Speed, persistence, and follow-up quality, Track what you test, Draw conclusions quickly, Change course without drama, Written and verbal skills, Engage plant engineer and CTO, Comfortable learning and talking about Node-RED, Comfortable learning and talking about industrial automation, Comfortable learning and talking about IoT, Comfortable learning and talking about edge deployments, Spot where leads stall, Spot where CRM data lies, Fix CRM data issues, Learn FlowFuse's product, Learn FlowFuse's customers, Learn current sales process, Learn how inbound demand becomes meetings, Learn MQL definition, Learn current routing logic, Learn existing follow-up patterns, Send first outreach sequences, Test outreach early, Meet with sales, Meet with marketing, Meet with customer success, Log observations on where leads stall, Log observations on why leads stall, Own daily inbound MQL follow-up, Meet agreed SLAs, Systematically test and iterate, Test messaging, Test cadence length, Test channel mix, Test personalization approaches, Identify top places MQL-to-meeting conversion breaks down, Propose fixes for conversion breakdown, Track conversion metrics weekly, Share conversion metrics weekly, Operate inbound SDR motion independently, Maintain clear daily discipline, Maintain clear weekly discipline, Publish first version of SDR playbook, Treat playbook as living document, Provide structured feedback to marketing, Explore outbound process, Define target account criteria, Define sequencing approach, Define first outbound tests, Resume and cover letter review, First interview on execution style, First interview on iteration approach, First interview on mindset in ambiguous environments, Second interview on process thinking, Second interview on collaboration with marketing, Second interview on collaboration with AEs, Second interview on building a playbook, STAR interview on values alignment, STAR interview on ownership, STAR interview on iteration, STAR interview on learning from failure, STAR interview on results over perfection, Prepare 10-minute roleplay or presentation, Identify best follow-up approach, Ask right qualifying questions, Respond to initial objections, Respond to initial concerns, Move toward booked discovery meeting, Messaging clarity, Personalisation, Guide conversation toward clear next step, Business acumen, Technical acumen, Listening skills, Qualification skills, Process thinking, Log this lead, Sequence this lead, Follow up if lead goes dark, Evidence of iterative mindset, Change approach if it does not work
Nice to Have
Early-stage GTM experience
What You'll Do.
Work qualified leads toward next step
Run multi-touch follow-up sequences
Refine follow-up sequences based on data
Build SDR and BDR playbook from scratch
Iterate rapidly on playbook
Increase meeting generation
Collaborate with Account Executives
Ensure smooth handoff into discovery
Feed insight back to marketing
Report on core metrics
Identify target accounts
Generate net-new pipeline
Follow up on inbound MQLs
Test personalization approaches
Propose fixes for conversion breakdown
Track conversion metrics weekly
Share conversion metrics weekly
Operate inbound SDR motion
Publish SDR playbook draft
Provide feedback on lead quality
Provide feedback on messaging gaps
Explore outbound process
Define target account criteria
Define sequencing approach
Conduct first outbound tests
How You'll Work.
Team & Collaboration
Collaborate with Account Executives; Collaboration with marketing; Collaboration with AEs; Collaboration with sales; Collaboration with marketing; Collaboration with customer success
Communication Scope
Written skills; Verbal skills; Messaging clarity
Process & Methodology
Playbook development
Full Job Description
Job Description We are hiring our first SDR at FlowFuse. This is an early-stage role where you will help shaping how we handle inbound and outbound sales development. We don't have an established SDR process or playbook yet. Part of this role is helping us figure out what works and making it repeatable. We already have a steady flow of inbound interest and a small sales team. We need someone who can follow up consistently, learn quickly, and improve the process over time. Your job is simple in principle: work leads and move conversations forward. Nurture them. Find the approaches that move conversations forward and double down on those. Drop what doesn' t. Move fast. Learn faster. That could mean fast inbound follow-up, testing outbound outreach, trying different messaging styles, or experimenting with new approaches. Results and Iterative Improvement are two of FlowFuse's core values. This role is where both are most visible. We expect you to start reaching out to leads early, learn from the responses, and improve quickly. You will own the SDR and BDR playbook, not inherit it. That means writing it, testing it, revising it, and making it repeatable. What you will own: Work every qualified lead — inbound and outbound — toward a clear next step Run multi-touch follow-up sequences and refine them based on actual conversion data Build and maintain the SDR and BDR playbook from scratch, iterating rapidly on what works Increase meeting generation and reduce stalled leads Collaborate closely with Account Executives to ensure smooth handoff into discovery Feed structured insight back to marketing on lead quality, objections, and messaging gaps Track and report on core metrics: speed to first touch, MQL-to-meeting rate, follow-up velocity Role Evolution We are hiring for inbound MQL follow-up first because that is the clearest constraint right now — but this role was never meant to stay there. As the inbound motion becomes repeatable, you will expand into outbound prospecti
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