GovWell

SaaS

FoundingProductMarketingManager

$140–170k New York, New York, United States FULL TIME
The Brief

“Founding Product Marketing Manager at GovWell. Skills: product positioning, messaging, go-to-market strategies, sales enablement, customer and competitive research. Own product positioning and messaging across GovWell’s product suite. developing clear value propositions and messaging frameworks”

Industry & Context.

SaaS

What They're Looking For.

Must Have

2+ years in product marketing or a related role in B2B SaaS, experience in positioning, messaging, or go-to-market execution, alignment with our Core Values

Nice to Have

familiar with modern GTM tooling

What You'll Do.

Own product positioning and messaging across GovWell’s product suite

developing clear value propositions and messaging frameworks

Partner with Product and Engineering to launch new products and features

building repeatable go-to-market plans including messaging

and customer communications

Own sales enablement by creating and maintaining battle cards

competitive one-pagers

Lead customer and competitive research

including win/loss analysis and ongoing market intelligence

feed insights back into positioning

Partner with Marketing to drive product-led content

and thought leadership

How You'll Work.

Team & Collaboration

partnering closely with product managers, engineers, and the Head of Marketing; Highly collaborative and comfortable partnering with Product, Engineering, Sales, and Marketing

Communication Scope

translate technical products into clear, compelling narratives for non-technical buyers

Free ATS check

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