GovWell
SaaS
FoundingProductMarketingManager
“Founding Product Marketing Manager at GovWell. Skills: product positioning, messaging, go-to-market strategies, sales enablement, customer and competitive research. Own product positioning and messaging across GovWell’s product suite. developing clear value propositions and messaging frameworks”
Industry & Context.
What They're Looking For.
Must Have
2+ years in product marketing or a related role in B2B SaaS, experience in positioning, messaging, or go-to-market execution, alignment with our Core Values
Nice to Have
familiar with modern GTM tooling
What You'll Do.
Own product positioning and messaging across GovWell’s product suite
developing clear value propositions and messaging frameworks
Partner with Product and Engineering to launch new products and features
building repeatable go-to-market plans including messaging
and customer communications
Own sales enablement by creating and maintaining battle cards
competitive one-pagers
Lead customer and competitive research
including win/loss analysis and ongoing market intelligence
feed insights back into positioning
Partner with Marketing to drive product-led content
and thought leadership
How You'll Work.
Team & Collaboration
partnering closely with product managers, engineers, and the Head of Marketing; Highly collaborative and comfortable partnering with Product, Engineering, Sales, and Marketing
Communication Scope
translate technical products into clear, compelling narratives for non-technical buyers
Applying for this Founding Product Marketing Manager role?
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