General Legal
Legal
FoundingProductMarketingManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Founding Product Marketing Manager at General Legal. Skills: Product marketing, GEO/SEO, Brand strategy. Own positioning and messaging. Drive GEO and SEO strategy”
Industry & Context.
Travel to NYC and SFO
What They're Looking For.
Must Have
5+ years B2B SaaS product marketing, Early-stage startup experience, GEO/SEO track record, Sharp written voice, Ability to ghostwrite, Comfort selling to technical buyer
Nice to Have
Legal tech background, Professional services background, Fintech background
What You'll Do.
Own positioning and messaging
Drive GEO and SEO strategy
Build sales enablement
Run competitive intelligence
Research and roll out new practices
Partner on analyst relations
Partner on conference strategy
How You'll Work.
Team & Collaboration
Work with co-founders; GTM team
Communication Scope
Executive presentations
Full Job Description
About General Legal We are the AI-native law firm for growth-stage startups that recently raised $12M from Y Combinator and other leading Silicon Valley VCs. We serve 250+ venture-backed companies on a flat-fee model, with attorneys working primarily over Slack. We were the first law firm to be hired by an AI agent, the first law firm on MCP, and one of just 7% of companies in the YC W26 batch that reached $1M in annualized revenue during the 2.5 month incubator period. The Role You'll own product marketing end-to-end as our first dedicated marketing hire. This is positioning, narrative, GEO/SEO dominance, public content, and competitive intel. You will work directly with the co-founders and have meaningful equity, real decision-making authority, and air cover to execute. What You'll Do Own positioning and messaging across the firm, our website, and inbound channels Drive GEO (generative engine optimization) and SEO strategy Build sales enablement for our GTM team: pitch decks, competitive battle cards, case studies, ROI narratives Run competitive intelligence across our market peers Help research and roll out new practices and MCP channels Partner with the founders on PR, analyst relations, and conference strategy You Probably Have 5+ years of B2B SaaS product marketing, ideally with early-stage startup experience A real GEO/SEO track record — ranking improvements, LLM citation wins, content that compounds Sharp written voice and the ability to ghostwrite Comfort selling to a technical, skeptical buyer (founders, CFOs, GCs) Legal tech, professional services, or fintech background is a plus, not required Compensation unlimited PTO; home office stipend Travel to NYC and SFO as needed for team offsites and client work
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