Imprint

FinTech

FoundingProductMarketer

$180–230k New York, New York, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Founding Product Marketer at Imprint. Skills: Product marketing, Go-to-market, Messaging, Product launch. Own go-to-market end to end. Lead strategy and execution”

What You'll Achieve.

Grow lifetime value; Drive growth; Deepen loyalty; Unlock savings; Win sophisticated buyers; Drive adoption

Industry & Context.

FinTech

What They're Looking For.

Must Have

Five or more years in product marketing, Launching products rather than maintaining them

Nice to Have

Fintech background, Payments background, Enterprise B2B background

What You'll Do.

Own go-to-market end to end

Lead strategy and execution

Develop positioning and narrative

Create market-making moments

Partner across product lifecycle

Influence what gets built

Own competitive intelligence

Run win/loss analysis

Turn real results into numbers

How You'll Work.

Team & Collaboration

Business Development; Engineering; Design; Founders

Communication Scope

Storytelling; Writing

Full Job Description

WHO WE ARE Imprint is building a platform that helps the world’s best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com http://Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to predict what each customer will do next and act on it, so brands can offer powerful financial products without becoming a bank. Co-branded cards alone account for over $300 billion in U.S. annual spend, and most still run on legacy bank rails. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we’re building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you. ABOUT THIS ROLE For all of our history we sold one thing: the co-branded card. We're now becoming a multi-product company shipping a suite of co-branded payments products: deposit, BNPL, pay-by-bank. This requires a new muscle in how we communicate the benefits of each product and the compounding impact of delivering them through Imprint’s platform. As our first product marketer, you will define how Imprint positions, launches, and grows its products. You will develop the messaging, buyer insights, and narrative that our partnerships team and founders rely on to win sophisticated buyers: the senior brand, finance, and loyalty leaders at some of the largest companies in the world. Today that work has no owner. You will build it from the ground up and set the standard for how Imprint explains what it sells. This role is highly cross-functio

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