AthenaHQ
SaaS
FoundingProductMarketer
“Founding Product Marketer at AthenaHQ. Skills: Product Marketing, Messaging, Launches. Own Product Marketing End-to-End. Develop positioning, messaging, narrative”
What You'll Achieve.
A clear messaging framework the whole company uses; A repeatable launch process with templates and timelines; Core sales enablement assets; A customer insights cadence; A cross-functional rhythm
Industry & Context.
Translate customer needs into crisp product value
What They're Looking For.
Must Have
5+ years in product marketing, B2B SaaS strongly preferred, Experience owning messaging and launches for products with both technical and non-technical users, writing and storytelling across formats: web, email, decks, in-app, Ability to translate customer needs into crisp product value and vice versa, Comfortable working closely with Product, CS, and Sales and directly with the founders on positioning, project able to ship independently, Data-informed: you define success metrics and learn from outcomes
Nice to Have
First or early PMM hire experience, Building customer evidence: case studies, references, ROI stories, Familiarity with sales-led motions, in-app messaging, and lifecycle marketing across multiple personas, Competitive positioning and category creation experience
What You'll Do.
Own Product Marketing End-to-End
Lead Launches and Announcements
Write launch materials
Drive Adoption with Customer Success
Define adoption goals
Create enablement materials
Capture and distribute learnings
Run customer interviews
Build use-case library
Support Sales with Practical Enablement
Create how-to content
Build objection-handling resources
Partner on sales motions
Use AI to Move Faster
Improve team workflows
How You'll Work.
Team & Collaboration
Work directly with founders and executive team; Partner with Product and Engineering; Drive Adoption with Customer Success; Support Sales with Practical Enablement; Cross-functional rhythm with Product and Customer Success
Communication Scope
writing and storytelling across formats
Process & Methodology
Plan launch strategy and timelines, Project able to ship independently
Applying for this Founding Product Marketer role?
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