Theodora
Consumer Goods
FoundingMarketingLead
“Founding Marketing Lead at Theodora. Skills: Marketing strategy, Growth marketing, Brand building. Define and evolve brand positioning. Define and evolve messaging”
What You'll Achieve.
Identify 1-2 repeatable channels; Build clear experimentation cadence; Drive consistent user growth
Industry & Context.
Data-driven decision making
Based in US, Eligible to work in US
What They're Looking For.
Must Have
Generalist with "I'll figure it out" mindset, Analytical and data-driven, 5 years of marketing experience, Built an audience before, Up to date on app growth strategies, Design and copywriting skills, Shaping strategy and execution, Experience at early-stage startup, Creative instincts, Identifies as ICP
Nice to Have
Wine knowledge not required
What You'll Do.
Define and evolve brand positioning
Define and evolve messaging
Define and evolve storytelling
Define and evolve personas
Test marketing channels
Experiment with marketing channels
Iterate on marketing channels
Own decisions on testing
Own decisions on stopping tests
Own decisions on doubling down
Explore marketing channels
Validate marketing channels
Work with CEO on narratives
Build early community
How You'll Work.
Team & Collaboration
Work closely with CEO
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