Company

Technology

FoundingMarketer

$180–270k ~AI est. San Francisco, California, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Founding Marketer. Develop positioning. Develop messaging”

Industry & Context.

Technology

What They're Looking For.

Must Have

4+ years in product marketing, 4+ years in growth marketing, 4+ years in content marketing, B2B environment experience, Marketing to technical buyers, Experience building content, Comfort being first marketer

Nice to Have

Experience in developer tools, Experience in APIs, Experience in infrastructure software, Experience in AI products

What You'll Do.

Develop go-to-market strategies

Communicate technical value

Establish company credibility

Elevate founder voices

Design demand generation programs

Shape company presence

Support developer events

Support industry conferences

Support buyer programs

Support vendor programs

Create competitive talk tracks

Create messaging frameworks

How You'll Work.

Communication Scope

Technical writing

Full Job Description

Note: We are recruiting on behalf of our valued client. This opportunity is for a position with their organization, not with People Culture Talent. We're excited to help connect talented professionals with this exceptional team! THE ROLE We're hiring the first dedicated Marketing hire at a Series A AI infrastructure company, someone who will work directly alongside the CEO to build the brand, the content engine, and the go-to-market narrative from the ground up. The CEO plans to do meaningful IC marketing work himself. This isn't a "hire someone and hand it off" situation — it's a genuine partnership. WHAT YOU’LL OWN - Product Marketing — Develop positioning, messaging, and go-to-market strategies. Clearly communicate the technical value to the people who need to buy it. - Content Strategy — Build a content engine that educates developers and establishes the company as a credible voice in the market. - Thought Leadership — Elevate founder and team voices across social media, events, and industry channels. - Demand Generation — Design programs that drive awareness and generate pipeline. - Brand Development — Shape the company’s presence in the market as it scales. - Events & Community — Support CTO dinners, developer events, industry conferences, and buyer/vendor programs. - Sales Enablement — Create collateral, competitive talk tracks, and messaging frameworks that strengthen the go-to-market team. WHAT YOU’LL BRING - 4+ years in product marketing, growth marketing, or content marketing in a B2B environment - Real experience marketing to technical buyers — engineers, VPs of Product, developer audiences - Strong product marketing fundamentals: positioning, messaging, competitive differentiation, launch - Exceptional writing — you can make a complex technical product feel clear and worth paying attention to - Experience building content that earns attention rather than just filling a calendar - Comfort being the first and only marketer — you build the system, not just

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