FoundingMarketer(Growth&GTM)

ABOUT THE ROLE A pre-seed healthtech startup is hiring its first dedicated marketer — a founding team member who will own growth, go-to-market strategy, and brand storytelling from day one. You'll build the marketing function from the ground up, partner directly with leadership, and drive revenue, user growth, and market momentum in a hands-on, cross-functional capacity. WHAT YOU'LL DO - Define and execute GTM strategy across channels to drive revenue and user growth. - Lead branding and storytelling to craft a compelling narrative that resonates with health-conscious consumers. - Oversee paid ads (Google, Meta, LinkedIn), social media, partnerships, and influencer programs. - Collaborate cross-functionally with product, sales, design, and customer success teams. - Set budgets, forecast outcomes, and measure ROI across all marketing channels. - Build and mentor the marketing function as the company scales. - Develop high-impact marketing campaigns and maintain performance dashboards. WHAT WE'RE LOOKING FOR Required: - 2–5 years of experience in B2C growth marketing, sales, or adjacent fields. - Proven track record defining and executing GTM strategies across multiple channels. - Strong brand storytelling and positioning skills. - Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn. - Experience with influencer and partner marketing, including negotiation and campaign management. - Proficiency in advanced marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM). - Experience managing marketing budgets, forecasting, and measuring ROI. - Demonstrated experience building and leading a marketing function. - Strong cross-functional collaboration skills across product, sales, design, and customer success. Nice to Have: - Strong analytical skills for testing and scaling marketing strategies. - Experience developing and executing high-impact campaigns in a startup environment. COMPENSATION & BENEFITS -