FoundingGTMLead,NorthAmerica

## Description Who we are We are the team that built Fi Money, a financial platform used by 3 million+ people across India. Over six years of building and scaling Fi, we became obsessive about one thing that every engineering organisation struggles with: understanding how their engineering teams actually work. Not vanity metrics. Not activity tracking. Real signal: velocity, delivery health, bottlenecks, the gap between what gets planned and what gets shipped. We built internal tools to solve this for ourselves. Then we realised the problem was universal, the market was early, and nobody had solved it well for the AI era. So we are building it for everyone. We are now a small, focused team building an engineering intelligence platform for modern engineering organisations — and we are expanding into North America for the first time. Why this role exists We have a product. We have a founding team that has built at scale. We have early validation. What we do not have yet is a commercial presence in the United States. This role is about building that — from the ground up, with direct access to founders, in the market where our customers are. The person who takes this role will not inherit a playbook. They will write it. ## What you will do Own all commercial activity in North America. Pipeline generation, discovery, demos, pilots, negotiation, close. No SDR support, no warm inbound to rely on. Build and activate a genuine network of engineering leaders in the SF Bay Area — VP Engineering, CTO, CPTO at growth-stage and scale-up companies. In-person relationships, not just LinkedIn connections. Work directly with our co-founders on deal strategy, pricing, ICP definition, and how we position in the market. Show up in the engineering and developer tooling ecosystem — events, communities, conversations — as someone who understands the space, not just someone selling into it. Feed market intelligence back into the product — what buyers care about, what objections come up, wha