Company
SaaS
FoundingGrowth&MarketingLead
Neural analysis suggests this role is
optimal for Lead candidates.
“Founding Growth & Marketing Lead. Skills: Marketing strategy, Growth marketing, Demand generation, Product marketing, Content creation. Build marketing and growth engine. Own marketing and growth engine”
What You'll Achieve.
Generate qualified pipeline; Drive revenue impact; Improve conversion metrics; Improve engagement metrics; Support brand growth; Support revenue growth
Industry & Context.
What They're Looking For.
Must Have
5–8+ years of experience in B2B SaaS marketing, Proven experience driving pipeline generation, Writing and storytelling skills, Deep understanding of growth marketing, Deep understanding of demand generation, Deep understanding of product marketing principles, Hands-on ability to execute across content, Hands-on ability to execute across campaigns, Hands-on ability to execute across events, Hands-on ability to execute across email, Hands-on ability to execute across website, Hands-on ability to execute across sales enablement, Business acumen with clear understanding of revenue impact, Business acumen with clear understanding of funnel optimization, Entrepreneurial mindset, Ability to move fast, Ability to take ownership, Ability to operate in ambiguity, Data-driven approach, Experience measuring marketing performance, Experience optimizing marketing performance, Collaboration skills, Ability to work closely with founders, Ability to work closely with cross-functional teams
What You'll Do.
Build marketing and growth engine
Own marketing and growth engine
Design lifecycle programs
Execute lifecycle programs
Define category messaging
Scale category messaging
Create compelling content
Create thought leadership
Create founder narratives
Create customer stories
Create multi-channel marketing assets
Collaborate with Sales
Collaborate with Product
Collaborate with Customer Success
Collaborate with leadership
Accelerate deal conversion
Develop website programs
Optimize website programs
Develop email programs
Optimize email programs
Develop outbound marketing programs
Optimize outbound marketing programs
Improve conversion metrics
Improve engagement metrics
Turn product launches into narratives
Turn customer wins into narratives
Turn market insights into narratives
Support revenue growth
Track performance of marketing initiatives
Continuously refine strategy
How You'll Work.
Team & Collaboration
Work closely with Sales; Work closely with Product; Work closely with Customer Success; Work closely with leadership; Work closely with founders; Work closely with cross-functional teams
Communication Scope
Category messaging; Compelling content; Founder narratives; Customer stories; Impactful narratives
Full Job Description
## Accountabilities Build and own the end-to-end marketing and growth engine, including demand generation, content, product marketing, events, and sales enablement Design and execute campaigns, webinars, events, and lifecycle programs that generate qualified pipeline and drive revenue impact Define and scale category messaging around AI-powered interviewing and the future of hiring Create compelling content including thought leadership, founder narratives, customer stories, case studies, and multi-channel marketing assets Collaborate closely with Sales, Product, Customer Success, and leadership to align messaging and accelerate deal conversion Develop and optimize website, email, and outbound marketing programs to improve conversion and engagement metrics Turn product launches, customer wins, and market insights into impactful narratives that support brand and revenue growth Track performance of marketing initiatives and continuously refine strategy based on data and market feedback Requirements: 5–8+ years of experience in B2B SaaS marketing, preferably in high-growth or early-stage startup environments Proven experience driving pipeline generation through integrated marketing programs Strong writing and storytelling skills with the ability to simplify complex ideas into compelling messaging Deep understanding of growth marketing, demand generation, and product marketing principles Hands-on ability to execute across content, campaigns, events, email, website, and sales enablement without heavy team support Strong business acumen with a clear understanding of revenue impact and funnel optimization Entrepreneurial mindset with the ability to move fast, take ownership, and operate in ambiguity Data-driven approach with experience measuring and optimizing marketing performance Strong collaboration skills and ability to work closely with founders and cross-functional teams Benefits: Competitive salary combined with meaningful equity ownership Opportunity to build and le
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