Ribbon

Technology

FoundingGrowth&MarketingLead

CA$135–195k ~AI est. Toronto, Ontario, Canada FULL TIME Remote Friendly
The Brief

“Founding Growth & Marketing Lead at Ribbon. Skills: Growth marketing, Brand strategy, Pipeline generation, Content creation. Build marketing engine. Generate qualified pipeline”

What You'll Achieve.

Generate awareness; Generate pipeline; Become category leader

Industry & Context.

Technology
Problems you'll solve

Data-driven decision making

What They're Looking For.

Must Have

5–8+ years B2B SaaS marketing experience, Proven success across pipeline generation, Proven success across content, Proven success across product marketing, Proven success across campaigns, Proven success across GTM strategy, Writes exceptionally well, Understands revenue generation, Builds marketing programs that generate pipeline, Improves conversion, Moves deals forward, Hands-on builder, Executes across content, Executes across demand generation, Executes across events, Executes across email, Executes across website, Executes across customer marketing, Executes across sales enablement, Thinks like a founder, Moves fast, Takes ownership, Spots opportunities, Learns quickly, Thrives in early-stage startup, Creative, Practical, Data-driven, Comes up with bold ideas, Ships quickly, Measures what works, Keeps improving

What You'll Do.

Build marketing engine

Generate qualified pipeline

Improve website conversion

Develop nurture programs

Create thought leadership

Develop category messaging

Turn customer wins into stories

Turn product launches into stories

Turn market insights into stories

Develop LinkedIn content

Develop email campaigns

Develop website content

Develop outbound campaigns

Partner with founders

Support priority accounts

Surface customer proof points

Improve pipeline performance

Improve conversion performance

Improve engagement performance

How You'll Work.

Team & Collaboration

Partner with Sales; Partner with CS; Partner with Product; Partner with founders

Communication Scope

Messaging strategy; Content creation

Free ATS check

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