FoundingGrowth&MarketingLead

Build the marketing engine behind the future of hiring. Ribbon is looking for a Founding Growth & Marketing Lead to build the voice, pipeline, and brand behind one of the fastest-growing categories in recruiting: AI-powered interviewing. Your mission is simple: build the marketing engine that creates awareness, generates pipeline, and helps Ribbon become the category leader in AI interviewing. This is a rare opportunity to build the function from the ground up. You will shape how the market understands AI in hiring, turn customer momentum into demand, partner directly with Sales and the founders, and have a direct impact on company growth. ABOUT RIBBON Ribbon is on a mission to help every employer find the right people 10× faster. Our always-on, voice-AI interviewer screens candidates in minutes, surfaces the best fits automatically, and gives recruiters more capacity to focus on the work that matters most. From high-growth companies to enterprise teams, Ribbon helps organizations reduce time-to-hire, improve candidate quality, and scale recruiting without adding headcount. HOW YOU’LL MAKE AN IMPACT - Build Ribbon’s marketing engine from the ground up across demand generation, product marketing, content, events, customer marketing, and sales enablement. - Generate qualified pipeline by creating campaigns, events, webinars, website conversion, and nurture programs that turn awareness into revenue. - Define and amplify Ribbon’s market voice through standout content, thought leadership, founder POVs, and category-defining messaging around AI interviewing and the future of hiring. - Turn customer wins, product launches, and market insights into revenue-driving stories across case studies, LinkedIn, email, website, sales materials, and outbound campaigns. - Partner closely with Sales, CS, Product, and the founders to sharpen messaging, support priority accounts, surface customer proof points, and continuously improve performance across pipeline, conversion, engagement, a