Casa
Marketing
FoundingGrowthMarketingLead
“Founding Growth Marketing Lead at Casa. Skills: Growth marketing, Performance marketing, Messaging, Conversion optimization. Craft messaging and growth creative. Build and optimize paid acquisition campaigns”
What You'll Achieve.
Drive acquisition and conversion; Improve conversion throughout the sign-up journey
Industry & Context.
Identify friction points; Translate insights into better creative and stronger conversion
What They're Looking For.
Must Have
5+ years of experience in growth marketing, performance marketing, product marketing, or related roles, Exceptional writer, Paid media experience, Experience marketing a high-consideration product or service
Nice to Have
Experience marketing premium consumer, subscription, home, hospitality, or lifestyle brands, Experience with attribution and measurement across longer consideration cycles, Familiarity with direct mail and offline acquisition channels, Early-stage startup experience building systems and processes from scratch
What You'll Do.
Craft messaging and growth creative
Build and optimize paid acquisition campaigns
Improve website and landing page conversion
Run conversion optimization experiments
Brief and manage external creative partners
Define KPIs and analyze performance
How You'll Work.
Team & Collaboration
Partner with external creatives; Work directly with CEO and leadership team
Communication Scope
Craft clear, emotionally resonant, persuasive, and conversion-oriented messaging
Applying for this Founding Growth Marketing Lead role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about Casa?
Real rants from real employees. Read before you apply.