Forward
FinTech
FoundingGrowthMarketingDirector
Neural analysis suggests this role is
optimal for Director candidates.
“Founding Growth Marketing Director at Forward. Skills: Growth marketing, Customer acquisition, Campaign management, Growth metrics. Increase deal participation. Drive Forward’s presence in buying cycles”
What You'll Achieve.
Increase lead flow by 2–3x; Increase deal participation; Drive Forward’s presence in more high-quality buying cycles; Identify in-market accounts and convert early interest into active opportunities; Build and execute an account-based GTM strategy; Create and scale high-impact content; Translate Forward’s value proposition into clear, credible narratives; Produce and repurpose content across channels; Activate and optimize CRM data; Leverage ~30, 000 existing accounts to drive pipeline; Implement segmentation, prioritization, and lightweight lead scoring; Design and run pipeline generation systems; Build repeatable outbound and inbound workflows; Own messaging and sales enablement; Standardize founder-led messaging into scalable materials; Ensure consistency across sales conversations, content, and events; Leverage AI to increase efficiency and personalization; Continuously improve speed and effectiveness of execution; Test, measure, and iterate quickly; Run experiments across channels and campaigns; Optimize based on performance and learnings; Report campaign metrics on a defined cadence; Proven ability to generate pipeline and influence revenue
Industry & Context.
Optimize relentlessly; Adapt quickly; Move forward
What They're Looking For.
Must Have
3-8 years in B2B growth, marketing, or revenue roles, Proven ability to generate pipeline and influence revenue, Experience building or scaling programs in a startup or high-growth environment, Hands-on with targeted GTM (ABM, outbound, or similar), Data-driven, Familiar with tools like HubSpot, Experience with B2B software or private equity audiences, Familiarity with AI tools for marketing or outreach
Nice to Have
AI savvy, Scientist mindset, Comfortable experimenting, Test, measure, iterate, and try again, Driven to win, Share passion for helping software companies reach their full potential, Measure everything and optimize relentlessly, Adapt quickly and move forward, Comfortable working cross-functionally with sales on high-value deals, Thrives in ambiguity and moves quickly without a playbook
What You'll Do.
Increase deal participation
Drive Forward’s presence in buying cycles
Identify in-market accounts
Convert early interest into opportunities
Define target accounts
Segment target accounts
Prioritize target accounts
Develop outreach strategies
Develop engagement strategies
Translate value proposition
Produce content across channels
Repurpose content across channels
Leverage existing accounts
Implement segmentation
Implement prioritization
Implement lead scoring
Design pipeline systems
Build outbound workflows
Build inbound workflows
Standardize founder messaging
Create scalable materials
Ensure consistency across sales
Ensure consistency across content
Ensure consistency across events
Leverage AI for efficiency
Leverage AI for personalization
Use AI tools for outreach
Use AI tools for content creation
Use AI tools for targeting
Improve speed of execution
Improve effectiveness of execution
Run experiments across channels
Run experiments across campaigns
Optimize based on performance
Optimize based on learnings
Report campaign metrics
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Sales alignment
Communication Scope
Clear messaging; Credible narratives
Full Job Description
Job Title: Founding Growth Marketing Director Experience: Proven LeadGen ownership Skills: Outcome Oriented, Proven Results, AI savvy, Scientist mindset Location: Austin, TX Company: Forward About Us: Forward is one of the fastest growing payments and embedded finance companies in North America. Our infrastructure powers leading private equity and venture capital backed software platforms’ money movement capabilities. We typically double a partner’s revenue in 36 months. Our ICP is a software company with $5m-$100m in software revenue with a sub-optimal existing payments relationship. We’ve run a playbook 1,500+ times that delivers proven results - shortening sponsor hold times, doubling average revenue per user (ARPU) and simplifying the technical lift. North America (our current operating geography) represents 55,000 software companies, 7,000 sponsors and $7 trillion in payment volume. Forward currently partners with sponsors bringing $145B in investable capital to accelerate the growth of vertical software platforms. Our buyer personas are: Software CEO, Software CRO, Software Payments GM, Private Equity Investor, Private Equity Value Creation team member and Industry Consultants. Forward is a mission driven company that is working to Pay it Forward, in an industry that extracts rents from asymmetric information. Our values (ethos, pathos, logos) are inspired by the ancient Greeks who believed the combination to be the foundation of trust. We built, scaled, and successfully exited multiple software+payments companies for 20+ years, and built Forward to be what we were always looking for in a partner. Job Description: As a founding member of the Forward marketing team, you will report directly to the Co-Founder and Head of Partnerships & Revenue. We’re looking for a creative, AI-savvy marketer who brings a strong sense of ownership and accountability. The ideal candidate is comfortable experimenting—someone who isn’t afraid to test, measure, iterate, and try again
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