Unilever
FMCG
FoodsPHCategoryStrategySeniorAssistantManager
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“Foods PH Category Strategy Senior Assistant Manager at Unilever. Skills: Category Strategy, Consumer Insights, Commercial Planning. Define category growth strategies. Translate category vision into commercial priorities”
What You'll Achieve.
unlock growth opportunities; maximize category growth; drive assortment optimization; enhance online visibility and conversion rates; elevate data-driven decision-making
Industry & Context.
analytical and problem-solving skills; diagnose issues; recommend corrective actions
What They're Looking For.
Must Have
Background in Category Management, Trade Marketing, Shopper Insights, or Sales Strategy, analytical and problem-solving skills, expertise in data analytics, market research, and trends forecasting, Experience working with proximity and emerging channels, including traditional trade, modern trade, and eCommerce, Ability to translate insights into strategic execution plans and drive alignment across commercial teams, stakeholder management, influencing, and storytelling skills
Nice to Have
preferably in FMCG or food categories
What You'll Do.
Define category growth strategies
Translate category vision into commercial priorities
Develop category stories and narratives
Track category performance and diagnose issues
Develop consumer needs understanding
Identify market disruptors
Develop and implement category growth strategy
Define channel-specific category roles
Build tailored route-to-market models
Analyze shopper behavior and trends
Lead market research and shopper studies
Translate insights into actionable recommendations
Design and execute channel-focused plans
Identify white space opportunities
Develop category-led strategies for online sales
Collaborate with digital and eCommerce teams
Leverage data analytics for online visibility
Work closely with sales
Partner with retailers and distributors
Develop best practices and reporting frameworks
How You'll Work.
Team & Collaboration
Ensure aligned execution with sales, marketing, revenue growth management, and finance teams; Drive category-first thinking in negotiations with retailers, distributors, key account managers, and eCommerce platforms; Engage cross-functional teams
Communication Scope
storytelling skills
Full Job Description
**About Unilever** Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you. **Main Job Purpose:** As the Category Strategy & Insights Manager for Condiments (Lady’s Choice and Bestfoods), you will be responsible for defining and deploying category growth strategies grounded in deep consumer, shopper, customer, and market insights. The role translates category vision into clear commercial priorities, channel strategies, and executional guidance, ensuring alignment across different teams. You will also be developing compelling category stories and narratives to influence internal and external stakeholders. You are accountable to track category performance, diagnose issues, and recommend corrective actions to unlock growth opportunities. **What Will Your Main Responsibilities Be:** **_Category Strategy & Channel Design_** * Develop a deep understanding of consumer needs and identify potential market disruptors. * Develop and implement a category growth strategy for proximity and emerging channels, leveraging data-driven insights. * Define channel-specific category roles, growth levers, and competitive positioning for Condiments. * Build tailored route-to-market and execution models for traditional trade, specialty, and eCommerce platforms. **_Shopper & Consumer Insights_** * Analyze shopper behavior, consumption trends, and competitive dynamics in each channel, including digital purchasing trends in eCommerce. * Lead market research, data analytics, and shopper studies to drive channel-specific activation plans. * Translate insights into actionable recommendations
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