Unilever

FMCG

FoodsPHCategoryStrategySeniorAssistantManager

Taguig, Philippines FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Foods PH Category Strategy Senior Assistant Manager at Unilever. Skills: Category Strategy, Consumer Insights, Commercial Planning. Define category growth strategies. Translate category vision into commercial priorities”

What You'll Achieve.

unlock growth opportunities; maximize category growth; drive assortment optimization; enhance online visibility and conversion rates; elevate data-driven decision-making

Industry & Context.

FMCG
Problems you'll solve

analytical and problem-solving skills; diagnose issues; recommend corrective actions

What They're Looking For.

Must Have

Background in Category Management, Trade Marketing, Shopper Insights, or Sales Strategy, analytical and problem-solving skills, expertise in data analytics, market research, and trends forecasting, Experience working with proximity and emerging channels, including traditional trade, modern trade, and eCommerce, Ability to translate insights into strategic execution plans and drive alignment across commercial teams, stakeholder management, influencing, and storytelling skills

Nice to Have

preferably in FMCG or food categories

What You'll Do.

Define category growth strategies

Translate category vision into commercial priorities

Develop category stories and narratives

Track category performance and diagnose issues

Develop consumer needs understanding

Identify market disruptors

Develop and implement category growth strategy

Define channel-specific category roles

Build tailored route-to-market models

Analyze shopper behavior and trends

Lead market research and shopper studies

Translate insights into actionable recommendations

Design and execute channel-focused plans

Identify white space opportunities

Develop category-led strategies for online sales

Collaborate with digital and eCommerce teams

Leverage data analytics for online visibility

Work closely with sales

Partner with retailers and distributors

Develop best practices and reporting frameworks

How You'll Work.

Team & Collaboration

Ensure aligned execution with sales, marketing, revenue growth management, and finance teams; Drive category-first thinking in negotiations with retailers, distributors, key account managers, and eCommerce platforms; Engage cross-functional teams

Communication Scope

storytelling skills

Full Job Description

**About Unilever** Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you. **Main Job Purpose:** As the Category Strategy & Insights Manager for Condiments (Lady’s Choice and Bestfoods), you will be responsible for defining and deploying category growth strategies grounded in deep consumer, shopper, customer, and market insights. The role translates category vision into clear commercial priorities, channel strategies, and executional guidance, ensuring alignment across different teams. You will also be developing compelling category stories and narratives to influence internal and external stakeholders. You are accountable to track category performance, diagnose issues, and recommend corrective actions to unlock growth opportunities. **What Will Your Main Responsibilities Be:** **_Category Strategy & Channel Design_** * Develop a deep understanding of consumer needs and identify potential market disruptors. * Develop and implement a category growth strategy for proximity and emerging channels, leveraging data-driven insights. * Define channel-specific category roles, growth levers, and competitive positioning for Condiments. * Build tailored route-to-market and execution models for traditional trade, specialty, and eCommerce platforms. **_Shopper & Consumer Insights_** * Analyze shopper behavior, consumption trends, and competitive dynamics in each channel, including digital purchasing trends in eCommerce. * Lead market research, data analytics, and shopper studies to drive channel-specific activation plans. * Translate insights into actionable recommendations

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