Paytm
Financial Services
FMCGBrandAlliances
Neural analysis suggests this role is
optimal for Mid candidates.
“FMCG Brand Alliances at Paytm. Skills: Brand Alliances, Partnerships, Revenue generation, Deal closure. Identify brand partnerships. Onboard brand partnerships”
What You'll Achieve.
Accelerate transaction growth; Drive user acquisition; Maximize conversions; Maximize payment volume
Industry & Context.
Analytical decision-making
What They're Looking For.
Must Have
4–7 years in Brand Alliances, 4–7 years in Partnerships, 4–7 years in Corporate Sales, relationships with marketing leaders, relationships with brand leaders, relationships with digital leaders
Nice to Have
FMCG experience, digital ecosystems experience, understanding of AI-led ecosystems
What You'll Do.
Identify brand partnerships
Onboard brand partnerships
Scale brand partnerships
Co-create consumer propositions
Manage partnership lifecycle
Negotiate partnerships
Optimize campaign performance
Drive continuous improvement
Analyze campaign data
How You'll Work.
Team & Collaboration
Cross-functional teams; Stakeholder management
Communication Scope
Storytelling; Narrative building
Full Job Description
## Description Role: Brand Alliances & Partnerships Location: Noida About Paytm Paytm is India’s leading mobile payments and financial services distribution platform, and a pioneer of the QR payments revolution. Our mission is to bring half a billion Indians into the mainstream economy through technology, empowering both consumers and businesses at scale. We are looking for individuals with an engineering mindset and strong analytical rigor, combined with a curiosity to operate at the intersection of technology, marketing, and ecosystem building. The ideal candidate understands AI-led ecosystems and can translate complex capabilities into compelling market narrative. Role Objective Drive high-impact brand alliances for Paytm’s consumer platform by building strategic partnerships with leading FMCG brands. The role focuses on unlocking co-marketing opportunities, accelerating transaction growth, and driving user acquisition through innovative, scalable campaigns. You will own the full partnership lifecycle—from sourcing and deal-making to campaign execution and performance optimization. Key Responsibilities ● Strategic Alliances: Identify, onboard, and scale partnerships with top FMCG brands for co-branded digital campaigns. ● Ecosystem Expansion: Leverage and deepen brand relationships to drive multi-brand, multi-SKU integrations across geographies. ● GTM & Campaign Design: Co-create high-impact consumer propositions (cashbacks, rewards, bundled offers) to maximize conversions and payment volume. ● End-to-End Ownership: Manage the complete partnership lifecycle—outreach, negotiation, commercials, onboarding, execution, and post-campaign analytics. ● Growth & Optimization: Drive continuous improvement through data-led insights on CPT, conversion, and ROI. Ideal Candidate Profile ● Experience: 4–7 years in Brand Alliances, Partnerships, or Corporate Sales, preferably within FMCG or digital ecosystems. ● Network: Strong relationships with marketing, brand, or digital le
Applying for this FMCG Brand Alliances role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Lever
- Lever uses a streamlined one-page form — apply in under 5 minutes.
- LinkedIn import works well; review parsed data before submitting.
- The cover letter field is optional but visible to reviewers — use it to differentiate.
- Referral codes from employees can significantly boost visibility of your application.
ANONYMOUS · UNFILTERED
What do employees actually say about Paytm?
Real rants from real employees. Read before you apply.