FieldMarketingSpecialist

## Accountabilities Own and execute the end-to-end field marketing strategy, including industry conferences, virtual events, and flagship programs, ensuring strong alignment with pipeline and revenue goals. Lead planning and delivery of a major annual conference, managing everything from programming and logistics to attendee acquisition, on-site execution, and post-event engagement. Design and run account-based experiential campaigns in partnership with sales, targeting high-value accounts through curated in-person and executive engagement strategies. Develop repeatable event and field marketing playbooks that maximize ROI and ensure consistent pipeline contribution across programs. Build and maintain strong cross-functional collaboration with sales, customer success, and product teams to ensure all initiatives drive measurable business impact. Own customer loyalty initiatives including gifting, onboarding kits, and in-person engagement moments that strengthen retention and advocacy. Requirements: The ideal candidate brings strong experience in B2B field marketing or experiential marketing, with a proven ability to own programs end-to-end and tie them to measurable business outcomes. You should be comfortable operating across multiple stakeholders, balancing creative event execution with structured performance tracking and pipeline attribution. 4–6 years of experience in field marketing, event marketing, or experiential marketing in a B2B environment Proven track record of driving measurable pipeline through in-person or hybrid marketing programs Experience managing end-to-end event execution, including logistics, vendor management, and budget ownership Strong ability to collaborate cross-functionally with sales, customer success, and marketing teams Familiarity with marketing automation or CRM tools such as HubSpot or similar platforms Experience with account-based marketing (ABM) programs is highly desirable Strong organizational skills with the ability to manage