Twilio
FieldMarketingSpecialist(RoA)
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“Field Marketing Specialist (RoA) at Twilio. Skills: Field marketing execution, Demand generation, Pipeline acceleration, Event planning and delivery, Account-based marketing, Sales alignment. Executing marketing programs and campaigns across the Rest of Asia region. Executing day-to-day field marketing activities that drive pipeline creation, brand awareness, and revenue growth across ASEAN, India and South Korea”
What You'll Achieve.
drive pipeline creation, brand awareness, and revenue growth across ASEAN, India and South Korea; drive lead generation and pipeline acceleration; drive pipeline and lead generation outcomes
Industry & Context.
Willingness to travel up to 30% across ROA and occasionally within the APJ region
What They're Looking For.
Must Have
demonstrated track record of executing demand generation and field marketing programs that deliver results, written and verbal communication skills in English, Ability to manage multiple concurrent projects and deadlines with a high degree of organisation and attention to detail, Ability to work collaboratively across internal and external teams in a decentralised, cross-functional environment, Willingness to travel up to 30% across ROA and occasionally within the APJ region
Nice to Have
Experience delivering account-based marketing (ABM) campaigns targeting enterprise or mid-market accounts, Familiarity with Twilio's products and the CPaaS/SaaS landscape, Experience creating and managing digital content assets such as whitepapers, eBooks, and sponsored webinars in partnership with media partners, Experience working in a high-growth, fast-paced B2B SaaS environment
What You'll Do.
Executing marketing programs and campaigns across the Rest of Asia region
Executing day-to-day field marketing activities that drive pipeline creation
and revenue growth across ASEAN
India and South Korea
Planning and delivering a broad range of marketing activities including digital campaigns
in-person and virtual events
account-based marketing programs
and outbound prospecting campaigns
Executing field marketing programs to drive lead generation and pipeline acceleration
Localising and adapting global and regional campaign messaging
and assets for the ROA market
Planning and delivering in-person events end-to-end — from venue selection and agency management to attendee registration
and ABM programs that drive pipeline and lead generation outcomes
How You'll Work.
Team & Collaboration
Work closely with the ROA sales team; Collaborate with regional and global marketing teams; Partner closely with the ROA sales team to understand pipeline needs, gather field feedback, and ensure marketing programs are aligned to sales priorities and customer segments; Hands-on experience working closely with a sales organisation and/or SDRDR team to align marketing activities to revenue goals; Ability to work collaboratively across internal and external teams in a decentralised, cross-functional environment
Communication Scope
written and verbal communication skills in English; ability to produce clear campaign briefs, project plans, and stakeholder reports
Process & Methodology
Manage multiple concurrent projects without dropping the ball, Ability to manage multiple concurrent projects and deadlines with a high degree of organisation and attention to detail
Full Job Description
Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! . See yourself at Twilio Join the team as our next Field Marketing Specialist in ROA. About the job As the Field Marketing Specialist, you will report to Twilio's Head of Field Marketing, Asia, and play a critical hands-on role in executing marketing programs and campaigns across the Rest of Asia region. You will be responsible for the day-to-day execution of field marketing activities that drive pipeline creation, brand awareness, and revenue growth across ASEAN, India and South Korea. This is an exciting opportunity for a creative and motivated marketer who enjoys working in a dynamic environment and is passionate about delivering impactful, localised marketing programs. You will work closely with the ROA sales team and collaborate with regional and global marketing teams to ensure our demand creation activities are delivered effectively and thoughtfully. In this role, you will be the engine behind our ROA field marketing execution — bringing our Brand-to-Revenue GTM programs to life in the market. You will be responsible for planning and delivering a broad range of marketing activities including digital campaigns, in-person and virtual events, account-based marketing programs, and outbou
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