Salesforce
FieldMarketingSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Field Marketing Specialist at Salesforce. Skills: Field marketing, Event management, Program management, Data analysis. Manage day-to-day field marketing responsibilities. Serve as primary liaison”
What You'll Achieve.
Maximize ROI; Pipeline conversion
Industry & Context.
Identify opportunities; Improve processes
What They're Looking For.
Must Have
2-4 years professional experience third party events field, planning and execution of in person and virtual events, organizational skills with careful attention to detail, ability to manage multiple tasks simultaneously, Comfortable working in a deadline-driven environment, Excellent written and verbal communication skills, Experience partnering with Sales and Marketing, design and optimize pre- and post-event campaigns, Experience or familiarity with Salesforce
Nice to Have
Experience in Marketing Operations, Analytics experience, Business Operations experience, Familiarity with Slack, Familiarity with Google Suite, Familiarity with Splashthat
What You'll Do.
Manage day-to-day field marketing responsibilities
Serve as primary liaison
Drive stakeholder engagement
Track program performance metrics
Report on program performance
Identify white-space opportunities
Improve operational efficiency
Utilize Salesforce to track campaign performance
Manage internal relationships
Leverage Tableau to develop reports
Generate data-driven insights
Create and distribute communications
Promote pre-event meeting booking process
Develop pre-event sales guide
Develop post-event follow-up guide
Drive alignment with sales teams
Help drive accountability
Contribute to Third Party Events Playbook
Evolve Third Party Events Playbook
Collaborate with internal teams
Collaborate with external partners
Manage and coordinate with stakeholders
Own pre-event data management process
Own post-event data management process
Upload attendee lists
Generate attendee reports
Compile attendee reports
Ensure attendee data is captured
Incorporate attendee data
Determine lead prioritization
Determine Sales Dev follow-up strategy
How You'll Work.
Team & Collaboration
Cross-functional alignment; Partnering with Sales; Partnering with Marketing; Coordinate with stakeholders
Communication Scope
Written communication; Verbal communication; Draft email templates; Sales communications; Field communications
Process & Methodology
Program management, Strategic program management
Full Job Description
_To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts._ Job Category Marketing & Communications Job Details ****About Salesforce**** Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. ## ****Job Summary**** We’re looking for a detail-oriented Third Party Events Analyst to support and scale Field Marketing initiatives tied to high-impact events. This role serves as both an event strategist and a central connector across teams, driving cross-functional alignment and ensuring operational excellence. ## ****Key Responsibilities**** Manage day-to-day field marketing responsibilities for cloud and strategic partner-aligned events, serving as the primary liaison across internal and external stakeholders. Drive stakeholder engagement, track and report on program performance metrics, and identify white-space opportunities to improve processes, scalability, and operational efficiency. This role is focused on strategic program management and cross-functional coordination rather than event execution. ****Salesforce Utilization:**** * Utilize Salesforce to track campaign performance, manage internal relationships, and analyze account data to inform marketing strategies. * Leverage Tableau to develop reports and generate data-driven insights that support event performance analysis and strategic decision-making. ****Sales/Field Communica
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