Unit4
Technology
FieldMarketingManagerUKI
Neural analysis suggests this role is
optimal for not-applicable candidates.
“Field Marketing Manager UKI at Unit4. Skills: Field marketing strategy, Campaign management, Pipeline generation. Develop regional marketing plan. Execute regional marketing plan”
What You'll Achieve.
Drive pipeline growth; Drive customer engagement; Drive revenue impact; Maximize ROI; Maximize pipeline coverage
Industry & Context.
Security clearance may be required, Background checks may be required
What They're Looking For.
Must Have
8+ years B2B field marketing, 8+ years demand generation, 8+ years integrated marketing, Experience leading regional programs, Experience leading multi-country programs, Experience leading field marketing teams, Account-based marketing background, Funnel management background, Complex B2B sales cycles background, Experience managing regional marketing budgets, Experience working with external agencies, Experience working with vendors
Nice to Have
SaaS environment experience, Consulting environment experience
What You'll Do.
Develop regional marketing plan
Execute regional marketing plan
Translate priorities into framework
Motivate regional team
Provide direction to team
Provide coaching to team
Provide performance feedback
Drive integrated campaigns
Execute integrated campaigns
Support full customer lifecycle
Align activities with GTM targets
Align activities with GTM strategy
Define event strategy
Oversee event planning
Oversee event execution
Analyze event performance
Build relationships with stakeholders
Build relationships with leadership
Manage external partners
Manage media relationships
Own performance reporting
Provide insights on effectiveness
Provide insights on learnings
Provide insights on optimization
Foster data-driven culture
Foster test-and-learn culture
Oversight regional budget
Ensure budget compliance
How You'll Work.
Team & Collaboration
Partner with Sales; Partner with Business Development; Partner with Global Marketing; Work with stakeholders; Regional leadership forums; Commercial forums
Communication Scope
Engage senior stakeholders; Engage executives
Full Job Description
Meet [Unit4](https://www.unit4.com/). With over 40 years of heritage, we’re an agile, fast growing, Cloud company that is on a mission to redefine Enterprise Resource Planning (ERP) for mid-market people-centric organisations. With our innovative, self-driving, adaptive and intuitive software, our customers can spend more time on meaningful high-value work. At the heart of what we do lies a simple yet profound purpose: Improve how people work by focusing on what truly matters. — A powerful statement that enables different priorities for different people. We’re shaping how work should feel , and we empower our people by providing them with the right tools to achieve the autonomy they need - it's what makes us unique. The Field Marketing Manager UKI is responsible for leading, developing, and executing regional account-based field marketing strategies that drive pipeline growth, customer engagement, and revenue impact across Unit4’s priority verticals: Not-for-Profit, Professional Services Organizations, Public Sector, and Higher Education. This role operates as the regional owner of field marketing performance and provides leadership, direction, and enablement to the regional field marketing team. Reporting to the Global Head of Field Marketing , the Field Marketing Manager UKI works within a regional, matrix organization and partners closely with Sales, Business Development, Global Marketing, and other stakeholders to ensure unified go-to-market execution across the full customer journey—from awareness and engagement through pipeline creation, acceleration, and expansion. Operating with a One Team mindset, this role balances strategic planning with hands-on leadership, ensuring regional priorities are translated into high-impact local execution while maximizing ROI and pipeline coverage. Key Responsibilities Regional Field Marketing Strategy & Leadership * Develop and own the regional marketing plan aligned to commercial targets and Unit4’s vertical go-to-market str
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