Unit4
Technology
FieldMarketingManagerUKI
“Field Marketing Manager UKI at Unit4. Skills: Field marketing, Account-based marketing, Demand generation, Pipeline growth. Develop regional marketing plan. Own regional marketing plan”
What You'll Achieve.
Drive pipeline growth; Drive customer engagement; Drive revenue impact; Maximize ROI; Maximize pipeline coverage
Industry & Context.
Security clearance, Background checks
What They're Looking For.
Must Have
8+ years B2B field marketing, 8+ years demand generation, 8+ years integrated marketing, Experience leading regional programs, Experience leading multi-country programs, Experience leading field marketing teams, Experience in account-based marketing, Experience in funnel management, Experience in complex B2B sales cycles, Demonstrated success delivering multi-channel campaigns, Demonstrated success delivering integrated campaigns, Demonstrated success delivering events, Experience partnering with Sales leadership, Experience partnering with Business Development leadership, Experience managing regional marketing budgets, Experience working with external agencies, Experience working with vendors, Confident communicator, Influential communicator, Engage senior stakeholders, Engage executives, Highly organized leader, Self-directed leader, Manage multiple priorities, Work in fast-paced environment, Work in matrix environment
Nice to Have
SaaS environment experience, Consulting environment experience, Team player, Results mindset, Focus on business impact
What You'll Do.
Develop regional marketing plan
Own regional marketing plan
Align plan to commercial targets
Align plan to vertical strategy
Translate global priorities
Translate regional priorities
Create actionable field marketing framework
Create scalable field marketing framework
Create local field marketing framework
Motivate regional team
Provide direction to team
Provide coaching to team
Provide performance feedback
Act as senior marketing point of contact
Represent marketing in forums
Drive execution of campaigns
Execute multi-channel campaigns
Leverage local initiatives
Leverage global programs
Support customer lifecycle
Support demand creation
Align regional activities to GTM
Ensure consistent messaging
Ensure consistent positioning
Ensure consistent value articulation
Define event strategy
Oversee event planning
Oversee event execution
Drive customer loyalty
Ensure 360° event marketing
Build relationships with stakeholders
Build relationships with leadership
Manage external partners
Manage media relationships
Support local commercial initiatives
Own performance reporting
Focus on pipeline contribution
Focus on business outcomes
Provide insights on effectiveness
Provide insights on learnings
Provide insights on optimization
Foster data-driven culture
Foster test-and-learn culture
Focus on continuous improvement
Hold responsibility for budget oversight
Ensure compliance with financial processes
Ensure compliance with procurement processes
Ensure compliance with governance processes
Balance strategic investment
Balance local flexibility
How You'll Work.
Team & Collaboration
Partner with Sales; Partner with Business Development; Partner with Global Marketing; Work with stakeholders; Work with regional leadership; Work with commercial stakeholders
Communication Scope
Influential communicator; Engage senior stakeholders; Engage executives
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