Company
SaaS
FieldMarketingManager
Neural analysis suggests this role is
optimal for Junior candidates.
“Field Marketing Manager. Skills: regional marketing plans, events, account-based marketing, campaign execution, pipeline impact. Act as the primary marketing interface for regional sales teams in the UK and Southern Europe, ensuring alignment on priorities, campaigns, and pipeline objectives. Develop and execute regional marketing plans in collaboration with sales leadership and global marketing teams, balancing goals, budgets, and resources. Lead and coordinate field marketing initiatives inclu”
What You'll Achieve.
Drive measurable pipeline impact. Increase regional visibility and brand awareness. Improve ROI and effectiveness.
Industry & Context.
lead generation; pipeline acceleration; account engagement
Willingness to travel approximately 30% across the region for events, customer meetings, and partner engagements.
What They're Looking For.
Must Have
Bachelor’s degree in Marketing, Business, or a related field. 3–5 years of experience in B2B field marketing, ideally within SaaS, data, or technology-driven environments. Proven ability to design and execute multi-channel regional marketing strategies that drive measurable pipeline impact. experience with marketing automation platforms and CRM tools for campaign execution, lead tracking, and reporting. Excellent project management skills with the ability to manage multiple stakeholders and priorities in parallel. communication skills in English and additional European languages such as Spanish or Italian are an advantage. Hands-on experience with digital marketing channels, including email, social media, and content localization. Familiarity with MarTech ecosystems and analytics tools to measure campaign performance and optimize results. Willingness to travel approximately 30% across the region for events, customer meetings, and partner engagements.
What You'll Do.
Act as the primary marketing interface for regional sales teams in the UK and Southern Europe, ensuring alignment on priorities, campaigns, and pipeline objectives.
Develop and execute regional marketing plans in collaboration with sales leadership and global marketing teams, balancing goals, budgets, and resources.
Lead and coordinate field marketing initiatives including events, webinars, digital campaigns, email programs, and account-based marketing activities.
Support and enable SDR and sales teams to effectively leverage marketing content, campaigns, and programs for pipeline acceleration and account engagement.
Adapt global campaigns and messaging to ensure relevance and impact within local markets.
Manage end-to-end execution of regional events, including trade shows, customer events, and partner engagements, working with internal and external stakeholders.
Drive customer advocacy initiatives by identifying success stories, references, speaking opportunities, and community engagement activities.
Collaborate with PR, influencer, and demand generation teams to increase regional visibility and brand awareness.
Monitor, analyze, and report on marketing performance, providing insights and recommendations to improve ROI and effectiveness.
Own regional marketing budgets and ensure efficient allocation of resources across programs and initiatives.
How You'll Work.
Team & Collaboration
Collaborate with PR, influencer, and demand generation teams to increase regional visibility and brand awareness.
Communication Scope
English; Spanish; Italian
Process & Methodology
project management
Full Job Description
## Accountabilities Act as the primary marketing interface for regional sales teams in the UK and Southern Europe, ensuring alignment on priorities, campaigns, and pipeline objectives. Develop and execute regional marketing plans in collaboration with sales leadership and global marketing teams, balancing goals, budgets, and resources. Lead and coordinate field marketing initiatives including events, webinars, digital campaigns, email programs, and account-based marketing activities. Support and enable SDR and sales teams to effectively leverage marketing content, campaigns, and programs for pipeline acceleration and account engagement. Adapt global campaigns and messaging to ensure relevance and impact within local markets. Manage end-to-end execution of regional events, including trade shows, customer events, and partner engagements, working with internal and external stakeholders. Drive customer advocacy initiatives by identifying success stories, references, speaking opportunities, and community engagement activities. Collaborate with PR, influencer, and demand generation teams to increase regional visibility and brand awareness. Monitor, analyze, and report on marketing performance, providing insights and recommendations to improve ROI and effectiveness. Own regional marketing budgets and ensure efficient allocation of resources across programs and initiatives. Requirements Bachelor’s degree in Marketing, Business, or a related field. 3–5 years of experience in B2B field marketing, ideally within SaaS, data, or technology-driven environments. Proven ability to design and execute multi-channel regional marketing strategies that drive measurable pipeline impact. Strong experience with marketing automation platforms and CRM tools for campaign execution, lead tracking, and reporting. Excellent project management skills with the ability to manage multiple stakeholders and priorities in parallel. Strong communication skills in English and French; additional European
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