Company
GTM
FieldMarketingManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Field Marketing Manager. Skills: Event execution, Pipeline generation, Sales alignment, Marketing collaboration. Own regional sponsored events end to end. Identify right conferences and sponsorships”
What You'll Achieve.
Turn events into pipeline; Make sure every dinner earns its place; Make sure every booth earns its place; Make sure every roadshow earns its place; Ensure every event earns its place; Align event calendar to pipeline goals; Field marketing measured on revenue; Field marketing measured on activity
Industry & Context.
Solving problems on-site; Solving problems in real time
Hit the road 30-40% of the time
What They're Looking For.
Must Have
Experience at early stage startups, Proven track record of owning events, Proven track record of owning programs end-to-end
Nice to Have
Familiarity with HubSpot for tracking leads, Familiarity with HubSpot for attribution, Takes a first-principles approach to leveraging AI
What You'll Do.
Own regional sponsored events end to end
Identify right conferences and sponsorships
Plan Fable's presence
Execute Fable's presence
Coordinate with Channel Account Managers
Bring channel partners into regional events
Contribute to nationwide conferences
Coordinate field campaigns with Sales
Partner with regional sales leaders
Own unified regional event calendar
Collaborate with broader marketing team
Ideate on field marketing
Plug field marketing into campaigns
Offer input on campaign creation
Drive event follow-up
Arm sales reps with guidance
Arm SDRs with guidance
Stay hands-on to make sure leads convert
Carry regional sourced pipeline target
Carry regional influenced pipeline target
Define success metrics for every program
Report on performance
Adjust strategy based on results
Partner with marketing ops on lead capture
Partner with marketing ops on lead routing
Partner with marketing ops on event-to-pipeline attribution
Plan field marketing expenses
Manage field marketing expenses
Track field marketing expenses
How You'll Work.
Team & Collaboration
Cross-functional teams; Marketing team; Sales team; Channel team; SDRs; Vendors; Internal teams
Communication Scope
Clear communication
Process & Methodology
Execution end to end, Repeatable playbooks, Templates
Full Job Description
Level: Field Marketing Manager Salary: $145,000-$185,000 + Equity ABOUT US We’re building the modern human risk platform that shapes behavior directly. Our goal is to upend the crusty old market known as security awareness training by bringing together the best of engineering, behavioral science, and AI to solve one of security’s hardest problems. We’re committed to crafting an elegant, delightful-to-use, enterprise-grade platform to eliminate the human attack surface. ABOUT YOU You are wicked smart, curious, and unflappable. You’re a natural people person who can work a room and read it. You sweat the details, because you know a great event lives and dies in the logistics, but you never lose sight of the number at the end. You love a challenge, don’t mind herding the cats (or the vendors, or the sales reps), and thrive in a dynamic environment. You own execution end to end, and you also know when to pull in the rest of the team: you bring them ideas, ask for help when you need it, and make the work better together. You’re happy to hit the road 30-40% of the time to make it happen. CORE COMPETENCIES - Execute flawlessly under pressure, owning events end to end so nothing slips - Tie every program to pipeline; data-driven by second nature about what worked, what didn’t, and what to do next - Comfortable building repeatable playbooks and templates that keep events and follow-up moving at speed - Curious about how tools, automation, and AI can make field marketing faster and smarter - Collaborative by default: ideate with the broader marketing team on field strategy and plug field tactics into bigger campaigns - A strong partner across Marketing, Sales, Channel, and SDRs: clear, collaborative, and trusted - Budget-disciplined, treating spend like it’s your own and showing the ROI PERSONAL QUALITIES - Dynamic and confident, able to lead, influence, set goals, and drive projects across cross-functional teams - Detail-obsessed but outcome-driven, because the logistics mat
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