Company

insurance

FieldMarketingManager

$95–135k San Francisco, California, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Field Marketing Manager. Skills: Field marketing, Market ownership, Event strategy, Local partnerships, Digital ad spend. Build the events strategy. Identify and execute against the industry events worth showing up to”

What You'll Achieve.

Harper is the name small business owners in the initial market reach for when they think about insurance, with two more markets moving in the same direction; 'Talk to Harper' becomes the way small businesses advise each other on how to get insurance; Drive awareness from zero to 'of course I've heard of Harper'; Tie programs to revenue and brand; Cut what doesn't deliver; Double down on what does

Industry & Context.

insurance
Problems you'll solve

Think in first principles

Eligibility Requirements

Minimum 80% role will require short term relocation to select markets, Willingness to relocate/travel extensively

What They're Looking For.

Must Have

4–6 years of high-leverage field marketing experience, ideally for an SMB-focused product or service, Demonstrated track record running events and local programs that drove measurable pipeline, Experience directing local digital ad spend and partnering on attribution, Comfort owning a number, not just a calendar of activities, A demonstrated ability to quickly master and own a local market, regardless of location, Must be comfortable with minimum 80% role will require short term relocation to select markets

Nice to Have

Insurance industry experience, or familiarity with the SMB insurance buyer, Background in high-growth startups or SMB-heavy environments, Experience launching a market from scratch, Deep, working knowledge of a major metro area's small business landscape, communities, and channels—with a preference for Atlanta or a willingness to relocate/travel extensively

What You'll Do.

Build the events strategy

Identify and execute against the industry events worth showing up to

Design Harper-hosted events where the gap exists

Map where small businesses look for services

Get Harper into every channel that matters

Direct local digital ad spend

Forge community partnerships

Build relationships with chambers

and the connectors that shape who local small business owners trust

Drive awareness from zero to 'of course I've heard of Harper' across the initial market's small business community

Report what's working

Tie programs to revenue and brand

Cut what doesn't deliver

Double down on what does

How You'll Work.

Team & Collaboration

Work closely with the Head of Marketing; Work directly with founders; Partner on geo-targeted campaigns

Full Job Description

THE PROBLEM 36 million businesses in America need insurance—it's not optional. 77% are underinsured. 40% have no coverage at all. The distribution system failed them: too slow, too opaque, too confusing. Over 90% of commercial insurance is still human-led. We're building the inverse: 90%+ AI-led, pushing toward the higher 90s. Not by patching legacy workflows—by building AI that makes humans more effective, improves the customer experience, and eliminates friction at every step. We're adding ~1,000 customers per month. We've grown 100x since last year. We're looking to do even more this year—and that's why we're hiring. To grow that fast, we need to be the name small business owners say when they think about insurance—city by city, block by block. THE THESIS You'll own Harper's presence in select markets from day one, shaping how those cities' small business owners discover us, talk about us, and choose us. You'll quickly expand to other markets as well—taking what you learn from the initial market and applying it elsewhere while adapting for local norms. Every event you run, every partnership you forge, every dollar of local spend you direct becomes part of how Harper shows up. Winning in 6-12 months means Harper is the name small business owners in the initial market reach for when they think about insurance, with two more markets moving in the same direction. "Talk to Harper" becomes the way small businesses advise each other on how to get insurance. THE ROLE You're a field marketer who sits at the intersection of brand, growth, and community. You work closely with the Head of Marketing to put Harper everywhere small business owners look in the initial market and beyond: chamber of commerce events, industry meetups, newsletters, directories, digital channels, and the venues we create ourselves. You work directly with founders. You see an opening, you take it, you own the outcome. WHAT YOU'LL DO - Build the events strategy — Identify and execute against the indust

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