Company
SaaS
FieldMarketingManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Field Marketing Manager. Skills: Field marketing, Regional marketing plans, Demand generation. Act as primary marketing interface for regional sales. Develop and execute regional marketing plans”
What You'll Achieve.
Ensure alignment on priorities, campaigns, and pipeline objectives; Drive measurable pipeline impact; Pipeline acceleration; Account engagement; Increase regional visibility and brand awareness; Improve ROI and effectiveness
Industry & Context.
Analysis; Recommendations
Willingness to travel approximately 30%
What They're Looking For.
Must Have
Bachelor’s degree in Marketing, Business, or related field, 3–5 years of experience in B2B field marketing, Proven ability to design and execute multi-channel regional marketing strategies, Experience with marketing automation platforms and CRM tools, Excellent project management skills, Hands-on experience with digital marketing channels, Familiarity with MarTech ecosystems and analytics tools, Willingness to travel approximately 30%
Nice to Have
Additional European languages such as Spanish or Italian are an advantage
What You'll Do.
Act as primary marketing interface for regional sales
Develop and execute regional marketing plans
Lead and coordinate field marketing initiatives
Support and enable SDR and sales teams
Adapt global campaigns and messaging
Manage end-to-end execution of regional events
Drive customer advocacy initiatives
and demand generation teams
and report on marketing performance
Own regional marketing budgets
How You'll Work.
Team & Collaboration
Regional sales teams; Sales leadership; Global marketing teams; SDR and sales teams; PR teams; Influencer teams; Demand generation teams
Process & Methodology
Project management
Full Job Description
## Accountabilities Act as the primary marketing interface for regional sales teams in the UK and Southern Europe, ensuring alignment on priorities, campaigns, and pipeline objectives. Develop and execute regional marketing plans in collaboration with sales leadership and global marketing teams, balancing goals, budgets, and resources. Lead and coordinate field marketing initiatives including events, webinars, digital campaigns, email programs, and account-based marketing activities. Support and enable SDR and sales teams to effectively leverage marketing content, campaigns, and programs for pipeline acceleration and account engagement. Adapt global campaigns and messaging to ensure relevance and impact within local markets. Manage end-to-end execution of regional events, including trade shows, customer events, and partner engagements, working with internal and external stakeholders. Drive customer advocacy initiatives by identifying success stories, references, speaking opportunities, and community engagement activities. Collaborate with PR, influencer, and demand generation teams to increase regional visibility and brand awareness. Monitor, analyze, and report on marketing performance, providing insights and recommendations to improve ROI and effectiveness. Own regional marketing budgets and ensure efficient allocation of resources across programs and initiatives. Requirements Bachelor’s degree in Marketing, Business, or a related field. 3–5 years of experience in B2B field marketing, ideally within SaaS, data, or technology-driven environments. Proven ability to design and execute multi-channel regional marketing strategies that drive measurable pipeline impact. Strong experience with marketing automation platforms and CRM tools for campaign execution, lead tracking, and reporting. Excellent project management skills with the ability to manage multiple stakeholders and priorities in parallel. Strong communication skills in English and French; additional European
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