Boeing Digital Services
Aerospace
FieldMarketingManager,BoeingDigitalServices
“Field Marketing Manager, Boeing Digital Services at Boeing Digital Services. Skills: Field marketing, Demand generation, Account-based marketing. Define how Boeing Digital Services shows up at. Drive pipeline from industry events”
What You'll Achieve.
Generate qualified pipeline; Align sales teams; Convert meetings into opportunities; Convert digital engagement into opportunities; Contribute to measurable lead generation; Contribute to pipeline growth; Resonate messaging with buyers; Resonate demos with buyers; Field marketing as driver of growth
Industry & Context.
Analytical mindset; Translating data into action
What They're Looking For.
Must Have
10+ years’ in B2B marketing, 10+ years’ experience in field marketing, 10+ years’ experience in ABM, 10+ years’ experience in demand generation, 10+ years’ proven ability to drive pipeline from events, 10+ years’ proven ability to drive pipeline from integrated marketing programs, 10+ years’ experience partnering with regional sales teams, 10+ years’ experience executing account-based programs, 10+ years’ experience running paid demand generation campaigns, 10+ years’ experience running digital demand generation campaigns, 10+ years’ working knowledge of Salesforce, 10+ years’ experience with campaign builds in Salesforce, 10+ years’ experience with lead management in Salesforce, 10+ years’ experience with reporting dashboards in Salesforce, 10+ years’ ability to operate across teams, 10+ years’ ability to drive alignment without direct authority, 10+ years’ analytical mindset, 10+ years’ experience tracking performance, 10+ years’ experience translating data into action
Nice to Have
Experience in aviation, Experience in aerospace, Experience in enterprise software, Familiarity with 6sense, Familiarity with marketing automation platforms, Experience supporting large buying groups, Experience supporting complex buying groups, Understanding of lead flow, Understanding of lead scoring, Understanding of working with sales teams, Understanding of connecting campaigns, events, and pipeline
What You'll Do.
Define how Boeing Digital Services shows up at
Drive pipeline from industry events
Set clear goals for each event
Target accounts for events
Engagements for events
Pipeline contribution for events
Align business objectives with event execution
Align messaging with event execution
Align audience with event execution
Partner with regional sales leaders
Partner with demand generation teams
Partner with product marketing teams
Develop marketing plans
Align marketing plans to pipeline goals
Align marketing plans to revenue goals
Design account-based marketing programs
Execute account-based marketing programs
Execute paid demand generation
Execute email campaigns
Execute customer events
Connect channels to sales goals
Connect channels to business objectives
Focus on pipeline impact
Build integrated pre-program campaigns
Execute integrated pre-program campaigns
Drive awareness with target accounts
Drive meetings with target accounts
Drive engagement with target accounts
Ensure structured follow-up after programs
Connect activity to pipeline creation
Connect activity to pipeline progression
Link events into coordinated motion
Link webcasts into coordinated motion
Link demand generation programs into coordinated motion
Extend program impact
Define messages for events
Define demos for events
Define customer experiences for events
Ensure right people are engaged
Align people to clear goals
Align people to clear roles
Train internal teams on customer engagement
Train internal teams on running meetings
Train internal teams on delivering consistent messaging
Partner with webcast teams
Ensure programs follow best practices
Deliver customer value through programs
Improve webcast positioning
Improve webcast promotion
Improve webcast follow-up
Drive engagement through webcasts
Drive pipeline contribution through webcasts
Establish clear KPIs for events
Establish clear KPIs for field programs
Track performance of events
Track performance of field programs
Provide insights on performance
Identify areas for improvement
Bring structure to field marketing measurement
Bring accountability to field marketing measurement
How You'll Work.
Team & Collaboration
Partner with events organization; Partner with demand generation; Partner with webcast teams; Partner with product marketing teams; Partner with sales teams; Partner with product teams; Partner with regional sales leaders; Operate across teams
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