ServiceNow
Tech / AI / Software
FieldMarketingManager
“Field Marketing Manager at ServiceNow. Skills: Field Marketing, Event Management, Partner Marketing, Campaign Execution. Drive and execute marketing events and campaigns to deliver pipeline coverage for the Japan sales organization specifically for: Executive Programs and Partner Marketing. Manage and execute field events including CxO events, Roundtables and hospitality events (Ex. Seminar and Golf, F1 experience)”
What You'll Achieve.
Deliver pipeline coverage for the Japan sales organization
Industry & Context.
Problem solving skills; Analytical skills
What They're Looking For.
Must Have
Minimum 5 years of practical experience in program management, lead generation or marketing assistant role within an IT or High Tech environment, Executive Marketing Experience and Partner Marketing Experience, Ability to work in a team and metrics-driven environment, Excellent cross-team collaboration, communication and organisational skills, Creative and innovative thinking, Experience in a fast-paced environment and the ability to deliver to ambitious deadlines, attention to detail with the ability to handle multiple projects simultaneously, An entrepreneurial spirit, Heavy emphasis will be placed on problem solving skills, personal initiative and good people management/relationship skills., resourceful and driven, with excellent oral and written communication in Japanese and English, interpersonal, and analytical skills., Candidate must be a self-starter and comfortably working with minimum direction and limited information., Must have the ability to prioritise, multi-task, manage projects, meet deadlines, and deliver results with limited time and resources.
Nice to Have
Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
What You'll Do.
Drive and execute marketing events and campaigns to deliver pipeline coverage for the Japan sales organization specifically for: Executive Programs and Partner Marketing
Manage and execute field events including CxO events
Roundtables and hospitality events (Ex. Seminar and Golf
Manage partner owned sponsorships
Manage workshops for partner enablement and seminars owned by partner
Localize and execute global partner marketing programs and campaigns in country
Drive effective global-local partner marketing and field marketing interlock to enable successful regional activation
Provide end-to-end logistical campaign support including contract negotiation
internal/external communications
Manage a marketing budget and track spend
How You'll Work.
Team & Collaboration
Work closely with business stakeholders to ensure all marketing activities are planned in collaboration and consultation with the relevant sales teams; Work closely with the Japan PR and Comms teams to help drive integrated social, awareness, PR and case studies; Work closely with the Japan Campaigns team to drive webinars, digital, online and data coverage; Work closely with Marketing operations to measure, evaluate and report on each campaign; Work closely with Inside Sales to make sure leads from marketing activities are being handled and followed up on in a timely manner
Communication Scope
Excellent communication skills; Excellent oral and written communication in Japanese and English
Process & Methodology
Program Management, Project Management, Manage multiple projects simultaneously, Deliver to ambitious deadlines, Deliver results with limited time and resources
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