Instrumentl
SaaS
FieldMarketingManager
“Field Marketing Manager at Instrumentl. Skills: Event marketing, Field events, Conference management. Own conference and field event program. Evaluate events for investment”
What You'll Achieve.
Generate real pipeline impact; Maximize value from contracts; Deepen relationships with prospects; Deepen relationships with customers; Refine program based on insights; Inform PMM, Product, Leadership
Industry & Context.
Root cause analysis
On-site as needed, Local proximity to office, Travel up to 30%
What They're Looking For.
Must Have
4–7 years B2B event marketing experience, SaaS or tech environment experience, Own successful conference programs end-to-end, Event prioritization experience, Budget management experience, Cross-functional coordination experience, Vendor partnership experience, Onsite logistics experience, Business outcomes ownership experience, Comfort operating in fast-moving startup, Ability to travel up to 30%
Nice to Have
Experience working with nonprofits, Familiarity with grants management, Experience with startups, Build and scale event programs from scratch, Create playbooks, processes, repeatable frameworks, Experience marketing to mission-driven buyer, Experience leading owned event formats
What You'll Do.
Own conference and field event program
Evaluate events for investment
Build and maintain event calendar
Track spend against budgets
Manage conference execution phases
Secure booth and sponsorship opportunities
Manage organizer relationships
Coordinate registrations
Prepare cross-functional teams
Manage swag and shipping
Build repeatable event playbooks
Create process documentation
Drive registrations with Sales
Coordinate co-marketing opportunities
Build pre-event outreach sequences
Create post-event nurture campaigns
Plan conference-adjacent opportunities
Manage relationships with vendors
Negotiate contracts and sponsorship packages
Define in-person event presence
Develop repeatable event formats
Manage invite campaigns
Build playbook from scratch
Track engagement outcomes
Surface qualitative insights
Own lead capture process
Ensure timely data handoff
Track event performance against goals
Produce post-event recaps
Capture on-the-ground intelligence
Synthesize event intelligence
Communicate event learnings
Manage event Slack channels
Schedule kick-off meetings
Keep stakeholders informed
Flag dependencies and blockers
How You'll Work.
Team & Collaboration
Collaborate with Sales; Collaborate with PMM; Collaborate with Partnerships; Collaborate with Virtual Events; Collaborate with RevOps
Communication Scope
Field intelligence reporting
Process & Methodology
Event prioritization, Budget management, Cross-functional coordination, Vendor partnership, Onsite logistics, Process documentation
Applying for this Field Marketing Manager role?
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