Further
Senior Living
FieldMarketingManager
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“Field Marketing Manager at Further. Skills: Field Marketing Strategy, Event Execution, Pipeline and Revenue Impact, Scalable Program Development. Drive Field Marketing Strategy & Planning. Develop national field marketing strategy”
What You'll Achieve.
Build and scale a high-impact field marketing engine; Drive pipeline and revenue from Senior Living operators; Turn in-person conversations into measurable demand; Create a repeatable, scalable field marketing motion; Align field efforts with territories, target accounts, and revenue goals; Convert conversations into demos and opportunities; Track and report on event-sourced pipeline, influenced revenue, and ROI
Industry & Context.
What They're Looking For.
Must Have
3–5+ years of experience in Field Marketing, Event Marketing, or Demand Generation, Experience owning national or multi-region field marketing programs, Proven ability to tie events directly to pipeline and revenue impact, project management skills with the ability to juggle multiple events, regions, and stakeholders, A data-driven mindset—you think in terms of ROI, pipeline, and outcomes, not just activities, Comfort working in a fast-paced, high-growth environment with significant ownership and autonomy
Nice to Have
Experience marketing to Senior Living, Healthcare, or vertical SaaS audiences, Familiarity with state and regional Senior Living associations, Experience marketing to SMB or mid-market buyers
What You'll Do.
Drive Field Marketing Strategy & Planning
Develop national field marketing strategy
Own annual field marketing calendar and budget
Execute High-Impact Regional Events
Own end-to-end presence at regional conferences
Manage all aspects of event execution
Ensure consistent brand presence
Drive Pipeline & Revenue Impact
Partner with Sales on field efforts
Design field programs to convert conversations
Track and report on event-sourced pipeline
Create playbooks for regional conferences
Standardize messaging
Build Relationships & Collaborate Cross-Functionally
Serve as primary marketing contact
Develop long-term partnerships
Collaborate with Sales
How You'll Work.
Team & Collaboration
Partner closely with Sales to align field efforts; Collaborate closely with Sales, Product Marketing, and Design; Serve as Further’s primary marketing contact for regional and state Senior Living associations; Develop long-term partnerships that include sponsorships, speaking opportunities, workshops, and co-marketing
Process & Methodology
Ability to juggle multiple events, regions, and stakeholders
Full Job Description
[https://app.ashbyhq.com/api/images/user-content/4b455c66-1bf5-4766-98dc-89e199bd868f/ef455d79-7f16-43ab-84c3-562309347f13/Screenshot%202026-05-21%20at%204.04.57%E2%80%AFPM.png] Field Marketing Manager The Role - We’re looking for a Field Marketing Manager to build and scale a high-impact field marketing engine that drives pipeline and revenue from small and regional Senior Living operators nationwide. - This role owns the strategy, execution, and performance of Further’s presence at regional, state, and niche Senior Living conferences and association events. You’ll sit at the intersection of Marketing, Sales, and the Senior Living community— turning in-person conversations into measurable demand. - This is more than event execution. It’s an opportunity to create a repeatable, scalable field marketing motion that becomes a core growth lever for Further. What You’ll Do - Drive Field Marketing Strategy & Planning - Develop and execute Further’s national field marketing strategy in partnership with Sales and Marketing leadership. - Identify, prioritize, and tier regional and state-level conferences based on ROI and pipeline potential. - Own the annual field marketing calendar and budget across all regions. Execute High-Impact Regional Events - Own Further’s end-to-end presence at regional conferences and association events nationwide. - Manage all aspects of event execution, including sponsorship selection, booth strategy, messaging, staffing, pre-event promotion, on-site engagement, and post-event follow-up. - Ensure a consistent, high-quality brand presence while tailoring messaging to regional audiences. Drive Pipeline & Revenue Impact - Partner closely with Sales to align field efforts with territories, target accounts, and revenue goals. - Design field programs that convert conversations into demos and opportunities, including on-site meeting booking, event-specific CTAs, and regional nurture campaigns. - Track and report on event-sourced pipeline, influenced reve
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