Coder
AI software development
FieldMarketingManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Field Marketing Manager at Coder. Skills: Field marketing, ABM, Event execution, Sales alignment, Project management. Execute regional field marketing plans aligned to global strategy and North America priorities.. Run virtual and in-person events that people actually remember, from platform engineering roundtables to developer meetups to enterprise field programs.”
What You'll Achieve.
Build awareness; Support sales; Create pipeline across the North American market; Support lead generation and pipeline goals
Industry & Context.
What They're Looking For.
Must Have
4–7 years of field marketing experience, preferably in B2B technology or developer-focused companies., Hands-on experience executing regional field marketing programs, including events, partner campaigns, and sales-aligned marketing motions., Experience supporting or executing account-based marketing programs, including target account planning, personalized campaign touchpoints, and sales coordination., project management skills with the ability to manage timelines, vendors, details, and cross-functional inputs., Experience partnering closely with sales teams to support pipeline goals and regional priorities., Clear written and verbal communication skills, with the ability to keep stakeholders informed and aligned., Comfort managing multiple programs at once while staying organized, responsive, and detail-oriented.
Nice to Have
Experience marketing to developers, platform engineering teams, DevOps teams, or technical buyers., Experience with enterprise SaaS, cloud infrastructure, open-source, or developer tools., Familiarity with marketing automation, CRM, or ABM platforms such as HubSpot, Salesforce, 6sense or HockeyStack., Experience supporting partner or channel marketing programs., Experience measuring field marketing performance across attendance, engagement, influenced pipeline, and sourced pipeline., Experience supporting a company with an open source offering.
What You'll Do.
Execute regional field marketing plans aligned to global strategy and North America priorities.
Run virtual and in-person events that people actually remember
from platform engineering roundtables to developer meetups to enterprise field programs.
Support lead generation and pipeline goals through strategic programs
and timely follow-through.
Partner with global marketing teams to localize campaign content and messaging for North American audiences.
Help execute co-branded campaigns and joint event opportunities with strategic alliances
and channel partners.
Partner closely with sales on ABM plays for high-priority accounts
helping turn target account lists into real conversations and pipeline.
Coordinate account-specific assets
and campaign touchpoints that support sales outreach and pipeline creation.
Support pre-event ABM motions
including target account coordination
personalized outreach support
and follow-up planning.
Keep projects organized
and chaos to a minimum across regional campaigns and events.
How You'll Work.
Team & Collaboration
Work closely with a Senior Marketing Manager, sales, partners, and the broader marketing team.; Partner with global marketing teams to localize campaign content and messaging for North American audiences.; Help execute co-branded campaigns and joint event opportunities with strategic alliances, resellers, and channel partners.; Partner closely with sales on ABM plays for high-priority accounts.; Coordinate account-specific assets, communications, and campaign touchpoints that support sales outreach and pipeline creation.; Manage cross-functional inputs.
Communication Scope
Clear written and verbal communication skills, with the ability to keep stakeholders informed and aligned.
Process & Methodology
Ability to manage timelines, vendors, details, and cross-functional inputs., Keep projects organized, timelines moving, and chaos to a minimum across regional campaigns and events., Comfort managing multiple programs at once while staying organized, responsive, and detail-oriented.
Full Job Description
Developers don’t want more marketing. They want relevance, technical depth, and experiences worth showing up for. As Field Marketing Manager, North America, you will help bring Coder’s regional marketing programs to life. You will execute field and ABM programs that build awareness, support sales, and create pipeline across the North American market. You will work closely with a Senior Marketing Manager, sales, partners, and the broader marketing team. You will coordinate events, activate campaigns, and keep programs moving on time and on brand. What you’ll do here - Execute regional field marketing plans aligned to global strategy and North America priorities. - Run virtual and in-person events that people actually remember, from platform engineering roundtables to developer meetups to enterprise field programs. - Support lead generation and pipeline goals through strategic programs, clear handoffs, and timely follow-through. - Partner with global marketing teams to localize campaign content and messaging for North American audiences. - Help execute co-branded campaigns and joint event opportunities with strategic alliances, resellers, and channel partners. - Partner closely with sales on ABM plays for high-priority accounts, helping turn target account lists into real conversations and pipeline. - Coordinate account-specific assets, communications, and campaign touchpoints that support sales outreach and pipeline creation. - Support pre-event ABM motions, including target account coordination, personalized outreach support, and follow-up planning. - Keep projects organized, timelines moving, and chaos to a minimum across regional campaigns and events. What we’re looking for - 4–7 years of field marketing experience, preferably in B2B technology or developer-focused companies. - Hands-on experience executing regional field marketing programs, including events, partner campaigns, and sales-aligned marketing motions. - Experience supporting or executing account-based
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