Synthesia
SaaS
FieldMarketingManager,APAC
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“Field Marketing Manager, APAC at Synthesia. Skills: Field marketing strategy, Demand generation, APAC market knowledge. Own APAC field marketing strategy. Execute APAC field marketing plan”
What You'll Achieve.
Build and accelerate pipeline; Support expansion; Increase brand presence
Industry & Context.
Data analysis
Travel across APAC region, Willing to travel
What They're Looking For.
Must Have
3–5+ years B2B field marketing experience, Proven track record driving pipeline and revenue, Deep knowledge of APAC market, Experience running integrated campaigns, Experience partnering with Sales and Revenue teams, Experience with pipeline attribution and reporting, Established regional network
Nice to Have
SaaS or high-growth tech experience, Additional APAC language skills
What You'll Do.
Own APAC field marketing strategy
Execute APAC field marketing plan
Align to regional targets
Forge communication between marketing and revenue
Identify regional marketing initiatives
Plan regional marketing initiatives
Execute regional marketing initiatives
Develop localized messaging
Adapt marketing content
Measure campaign effectiveness
Manage campaign effectiveness
Adjust campaign effectiveness
Track sourced pipeline
Track influenced pipeline
Expand strategy based on learnings
Adapt strategy based on analysis
Increase Synthesia's visibility
Increase Synthesia's credibility
Build relationships with agencies
Build relationships with venues
Build relationships with communities
Build relationships with partners
Build relationships with associations
How You'll Work.
Team & Collaboration
Partner with Sales; Partner with Customer Success; Partner with Partnerships; Partner with Customer Marketing; Partner with ABM Marketing; Collaborate across functions; Collaborate across time zones
Communication Scope
Localized messaging
Full Job Description
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations. Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow. We are looking for a strategic, revenue-driven Field Marketing Manager to own and scale demand generation across the APAC region. This is a brand new role for Synthesia — you will be the first dedicated field marketer in Asia-Pacific, building the regional program from the ground up and giving our growing APAC sales team the marketing firepower they need to compete and win. You will partner closely with Sales, Customer Success, Partnerships, Customer Marketing, and ABM Marketing to design campaigns that build and accelerate pipeline, support expansion, and increase brand presence across APAC markets. This is a highly cross-functional role for someone who combines deep regional market knowledge with strong execution and a clear sense of ownership. THE ROLE - Own the end-to-end APAC field marketing strategy and execution plan, aligned to regional pipeline and revenue targets - Work closely with the APAC sales team and forge strong communication and processes between marketing and revenue teams - Identify, plan, and execute a mix of regional marketing initiatives including executive roundtables, VIP dinners, trade shows, owned events, partner activations, webinars, and targeted account-based campaigns - Develop loc
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