Thoughtworks
FieldMarketerEurope(Lead)
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“Field Marketer Europe (Lead) at Thoughtworks. Skills: Field marketing, Campaign management, Sales enablement. Architect and run high-impact, localized initiatives. Accelerate middle- and bottom-of-funnel pipeline”
What You'll Achieve.
Accelerate deal velocity; Maximize contract value; Align field marketing budgets to pipeline generation; Align regional strategies to pipeline generation; Align field marketing budgets to win-rates; Align regional strategies to win-rates; Align field marketing budgets to regional revenue targets; Align regional strategies to regional revenue targets
Industry & Context.
Travelling for events
What They're Looking For.
Must Have
8+ years B2B marketing experience, Experience in person and online events, Proven experience navigating long, complex enterprise sales cycles, Marketing highly technical digital transformation or consulting services to C-suite and multi-stakeholder buying committees
Nice to Have
Background in industry or partner marketing, Prefer building and executing over merely creating presentations
What You'll Do.
Architect and run high-impact
localized initiatives
Accelerate middle- and bottom-of-funnel pipeline
Bridge gap between business acumen and execution
Partner as a peer with local sales teams
Turn global campaigns into localized revenue drivers
Manage events end to end
Target European region events
Create localized event experiences
Develop and write tailored content
Support demand generation campaigns
Create client stories
Localize and execute global marketing campaigns
Act as strategic commercial partner to sales leaders
Utilize account-based marketing to accelerate deal velocity
Maximize contract value
Expand buyer personas within key accounts
Contribute towards commercial conversations
Implement and manage account-based marketing programs
Implement and manage deal-based marketing programs
Personalize approaches to high-value potential customers
Collaborate with strategic partners
Co-develop joint marketing activities
Execute joint marketing activities
How You'll Work.
Team & Collaboration
Partnering with local sales teams; Collaborate with global campaign team; Work with local subject matter experts; Work closely with sales
Communication Scope
Verbal communication; Written communication
Process & Methodology
Project management
Full Job Description
In the Field Marketer Europe (Lead) role, you will be the commercial engine driving marketing’s impact across our European sales environments. This is a role for a fast-thinking marketer who loathes fluff, challenges the status quo and thrives on execution. You won't just sit in strategy meetings; you will actively architect and run high-impact, localized initiatives that accelerate the middle- and bottom-of-funnel pipeline. You bridge the gap between deep business acumen and execution, partnering as a peer with local sales teams, challenging the status quo, and turning global campaigns into localized revenue drivers.If you have a strong background in industry or partner marketing, operate as an autonomous self-starter, and prefer building and executing over merely creating presentations, this role is built for you. Responsibilities: Event Management : End to end management of events (including webinars) that target the European region, in line with global campaigns, creating a localized experience that resonates with the regional market. Regional Campaign Implementation: Work with our local subject matter experts to develop and write tailored content to support your demand generation campaigns or create client stories Collaborate with the global campaign center team to localize and execute global marketing campaigns effectively within your region. Sales Enablement: Act as a strategic commercial partner to regional sales leaders, utilizing account-based marketing (ABM) to accelerate deal velocity, maximize contract value, and expand buyer personas within key accounts. Contribute towards commercial conversations that lead to strategic marketing decisions and collaborate with the market director to implement Performance Tracking and Reporting: Demonstrate strong financial and commercial acumen by directly aligning field marketing budgets and regional strategies to pipeline generation, win-rates, and regional revenue targets. Account Based Marketing: Implement and mana
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