FURTHER
Healthcare
FieldMarketer
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Field Marketer at FURTHER. Skills: Field marketing strategy, Event execution. Develop field marketing strategy. Execute field marketing strategy”
What You'll Achieve.
Drive pipeline and revenue; Generate pipeline and revenue; Scale field marketing engine; Create repeatable field marketing motion; Become core growth lever; Convert conversations into demos; Convert conversations into opportunities; Drive pipeline impact; Drive revenue impact
Industry & Context.
What They're Looking For.
Must Have
3–5+ years Field Marketing experience, 3–5+ years Event Marketing experience, 3–5+ years Demand Generation experience, Experience owning national field marketing programs, Experience owning multi-region field marketing programs, Proven ability tie events to pipeline, Proven ability tie events to revenue impact, Project management skills, Data-driven mindset
Nice to Have
Experience marketing Senior Living audiences, Experience marketing Healthcare audiences, Experience marketing vertical SaaS audiences, Familiarity with state Senior Living associations, Familiarity with regional Senior Living associations, Experience marketing to SMB buyers, Experience marketing to mid-market buyers
What You'll Do.
Develop field marketing strategy
Execute field marketing strategy
Identify regional conferences
Prioritize regional conferences
Tier regional conferences
Own annual field marketing calendar
Manage field marketing budget
Own end-to-end event presence
Manage event execution
Manage sponsorship selection
Manage booth strategy
Manage pre-event promotion
Manage on-site engagement
Manage post-event follow-up
Ensure consistent brand presence
Tailor messaging to audiences
Align field efforts with territories
Align field efforts with target accounts
Align field efforts with revenue goals
Design field programs
Convert conversations into demos
Convert conversations into opportunities
Book on-site meetings
Implement event-specific CTAs
Implement regional nurture campaigns
Track event-sourced pipeline
Track influenced revenue
Engage attendees at events
Initiate real-time conversations
Sustain real-time conversations
Surface prospect needs
Create sales opportunities
Work event receptions
Identify high-intent prospects
Facilitate prospect introductions
Partner with Sales on-site
Convert live conversations to meetings
Convert live conversations to demos
Represent Further with energy
Represent Further with credibility
Represent Further with warmth
Serve as marketing contact
Develop long-term partnerships
Develop speaking opportunities
Develop co-marketing initiatives
Collaborate with Sales
Collaborate with Product Marketing
Collaborate with Design
Ensure field messaging aligns with GTM
Ensure field messaging aligns with brand standards
How You'll Work.
Team & Collaboration
Partnership with Sales leadership; Partnership with Marketing leadership; Collaboration with Sales; Collaboration with Product Marketing; Collaboration with Design; Collaboration with regional associations; Collaboration with state associations
Process & Methodology
Project management, Juggling multiple events, Juggling multiple regions, Juggling multiple stakeholders
Full Job Description
ABOUT FURTHER FURTHER is the leading AI-powered Sales & Marketing platform for senior living and healthcare organizations. Our next-gen suite of AI Agents and automated workflows streamline the buying process for prospects and automate repetitive tasks for sales teams, driving higher conversion rates and increased NOI. Our unique blend of groundbreaking technology and deep industry expertise have made us the most widely adopted AI toolset in the market, used by over 6,500 communities to generate over $2.8 billion. THE ROLE We’re looking for a Field Marketer to build and scale a high-impact field marketing engine that drives pipeline and revenue from small and regional Senior Living operators nationwide. This role owns the strategy, execution, and performance of Further’s presence at regional, state, and niche Senior Living conferences and association events. You’ll sit at the intersection of Marketing, Sales, and the Senior Living community—turning in-person conversations into measurable demand. This is more than event execution. It’s an opportunity to create a repeatable, scalable field marketing motion that becomes a core growth lever for Further. WHAT YOU’LL DO DRIVE FIELD MARKETING STRATEGY & PLANNING - Develop and execute Further’s national field marketing strategy in partnership with Sales and Marketing leadership. - Identify, prioritize, and tier regional and state-level conferences based on ROI and pipeline potential. - Own the annual field marketing calendar and budget across all regions. EXECUTE HIGH-IMPACT REGIONAL EVENTS - Own Further’s end-to-end presence at regional conferences and association events nationwide. - Manage all aspects of event execution, including sponsorship selection, booth strategy, messaging, staffing, pre-event promotion, on-site engagement, and post-event follow-up. - Ensure a consistent, high-quality brand presence while tailoring messaging to regional audiences. DRIVE PIPELINE & REVENUE IMPACT - Partner closely with Sales to alig
Applying for this Field Marketer role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about FURTHER?
Real rants from real employees. Read before you apply.