FURTHER
Healthcare
FieldMarketer
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Field Marketer at FURTHER. Skills: Field marketing strategy, Event execution, Pipeline generation. Develop field marketing strategy. Execute field marketing strategy”
What You'll Achieve.
Drive pipeline and revenue; Generate pipeline and revenue; Turn conversations into demos; Turn conversations into opportunities; Convert conversations into booked meetings; Convert conversations into demos
Industry & Context.
What They're Looking For.
Must Have
3–5+ years Field Marketing experience, 3–5+ years Event Marketing experience, 3–5+ years Demand Generation experience, Experience owning national field marketing programs, Experience owning multi-region field marketing programs, Proven ability tie events to pipeline, Proven ability tie events to revenue impact, Project management skills, Data-driven mindset
Nice to Have
Experience marketing to Senior Living, Experience marketing to Healthcare, Experience marketing to vertical SaaS, Familiarity with state Senior Living associations, Familiarity with regional Senior Living associations, Experience marketing to SMB buyers, Experience marketing to mid-market buyers
What You'll Do.
Develop field marketing strategy
Execute field marketing strategy
Identify regional conferences
Prioritize regional conferences
Tier regional conferences
Own annual field marketing calendar
Own field marketing budget
Execute regional conference presence
Execute association event presence
Manage event sponsorship selection
Manage event booth strategy
Manage event messaging
Manage event staffing
Manage pre-event promotion
Manage on-site engagement
Manage post-event follow-up
Ensure consistent brand presence
Tailor messaging to audiences
Align field efforts with sales
Design field programs
Convert conversations to demos
Convert conversations to opportunities
Book on-site meetings
Implement event-specific CTAs
Implement regional nurture campaigns
Track event-sourced pipeline
Track influenced revenue
Engage event attendees
Initiate real-time conversations
Sustain real-time conversations
Surface prospect needs
Create sales opportunities
Work event receptions
Identify high-intent prospects
Facilitate prospect introductions
Convert live conversations to meetings
Convert live conversations to demos
Represent Further with energy
Represent Further with credibility
Represent Further with warmth
Serve as marketing contact
Develop long-term partnerships
Develop speaking opportunities
Develop co-marketing initiatives
Collaborate with Sales
Collaborate with Product Marketing
Collaborate with Design
Ensure field messaging aligns with GTM
Ensure field messaging aligns with brand standards
How You'll Work.
Team & Collaboration
Partnership with Sales leadership; Partnership with Marketing leadership; Collaboration with Sales; Collaboration with Product Marketing; Collaboration with Design
Process & Methodology
Project management, Juggling multiple events, Juggling multiple regions, Juggling multiple stakeholders
Full Job Description
ABOUT FURTHER FURTHER is the leading AI-powered Sales & Marketing platform for senior living and healthcare organizations. Our next-gen suite of AI Agents and automated workflows streamline the buying process for prospects and automate repetitive tasks for sales teams, driving higher conversion rates and increased NOI. Our unique blend of groundbreaking technology and deep industry expertise have made us the most widely adopted AI toolset in the market, used by over 6,500 communities to generate over $2.8 billion. THE ROLE We’re looking for a Field Marketer to build and scale a high-impact field marketing engine that drives pipeline and revenue from small and regional Senior Living operators nationwide. This role owns the strategy, execution, and performance of Further’s presence at regional, state, and niche Senior Living conferences and association events. You’ll sit at the intersection of Marketing, Sales, and the Senior Living community—turning in-person conversations into measurable demand. This is more than event execution. It’s an opportunity to create a repeatable, scalable field marketing motion that becomes a core growth lever for Further. WHAT YOU’LL DO DRIVE FIELD MARKETING STRATEGY & PLANNING - Develop and execute Further’s national field marketing strategy in partnership with Sales and Marketing leadership. - Identify, prioritize, and tier regional and state-level conferences based on ROI and pipeline potential. - Own the annual field marketing calendar and budget across all regions. EXECUTE HIGH-IMPACT REGIONAL EVENTS - Own Further’s end-to-end presence at regional conferences and association events nationwide. - Manage all aspects of event execution, including sponsorship selection, booth strategy, messaging, staffing, pre-event promotion, on-site engagement, and post-event follow-up. - Ensure a consistent, high-quality brand presence while tailoring messaging to regional audiences. DRIVE PIPELINE & REVENUE IMPACT - Partner closely with Sales to alig
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