Axogen
Healthcare
FieldMarketDevelopmentManager,OMF/Head&NeckNortheast
“Field Market Development Manager, OMF / Head & Neck - Northeast at Axogen. Skills: market development, KOL engagement, therapy awareness, brand awareness, therapy education, sales process. developing and executing strategic market development initiatives for Axogen’s OMF/H&N business. direct engagement with key opinion leaders (KOLs) and stakeholders in the most prominent and high potential Oral Maxillofacial and Head & Neck Academic Medical Centers”
What You'll Achieve.
position Axogen as the Standard-of-Care for peripheral nerve repair in these markets; build brand and therapy awareness as well as belief in the Axogen nerve repair algorithm; drive awareness and adoption of the Axogen nerve repair algorithm in our focus accounts; expanding Axogen's footprint and adoption in targeted OMF/H&N procedures; establish a standardized approach to nerve repair in the target centers; developing advocacy for establishing Axogen nerve repair algorithm as a standard of care option; accelerate customer activation, adoption and loyalty in target accounts; build appropriate education for all levels of the sales organization; Create a surgeon feedback loop to provide visibility to outcomes and positive quality of life impact for their patients; Ensure market development insights and intelligence are incorporated into upstream portfolio process and product launch plans
Industry & Context.
Ability to travel up to 70% - overnight travel expected
What They're Looking For.
Must Have
8+ years of sales, marketing or market development experience in H&N/ENT and/or OMF, Established and KOL network in H&N, New therapy/technology commercialization experience, Market Development experience with demonstrated success in executing market development initiatives that drove KOL adoption and advocacy as well as market penetration, Customer-facing experience with leading clinical experts, Proficient in stakeholder management, Proficient in reimbursement, coding and provider economics, Proven track record of working cross-functionally within a commercial organization
Nice to Have
Marketing or related field, MBA preferred
What You'll Do.
developing and executing strategic market development initiatives for Axogen’s OMF/H&N business
direct engagement with key opinion leaders (KOLs) and stakeholders in the most prominent and high potential Oral Maxillofacial and Head & Neck Academic Medical Centers
execute market development initiatives that help position Axogen as the Standard-of-Care for peripheral nerve repair in these markets
define our unique value proposition
establish and train Axogen field sales team on best practice sales processes
collaborating cross functionally to coordinate and execute market development initiatives that build brand and therapy awareness as well as belief in the Axogen nerve repair algorithm
building and maintaining KOL relationships in assigned accounts and regions
build advocacy and P2P influencers that drive awareness and adoption of the Axogen nerve repair algorithm in our focus accounts
aid in expanding Axogen's footprint and adoption in targeted OMF/H&N procedures
How You'll Work.
Team & Collaboration
Collaborate with Prof Ed and sales team to provide nerve repair education and training opportunities for fellows and attendings in targeted centers; Collaborate with downstream marketing to execute account based marketing programs and market development initiatives; Collaborate with HEOR team on health economic education and support to strategic accounts including budget impact analysis, coding and reimbursement; Collaborate with the sales and marketing teams to ensure messaging to key accounts and stakeholders is consistent
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