Company
Technology
FieldGTMlead
Neural analysis suggests this role is
optimal for Mid candidates.
“Field GTM lead. Skills: Go-to-market strategy, Event strategy, Sales pipeline management. Own US event strategy. Decide event presence”
What You'll Achieve.
Paying customers sourced from field; Qualified leads generated per event; Trial sign-ups closed on-site; Follow-ups closed on-site; Trial sign-ups closed within 48 hours; Follow-ups closed within 48 hours; Pipeline created attributed to events; Post-event reporting with ROI; Post-event reporting with learnings; Post-event reporting with next steps; High-quality field intelligence
Industry & Context.
50-60% travel
What They're Looking For.
Must Have
3-5 years in field marketing, 3-5 years enterprise sales, 3-5 years business development, Experience with senior decision-makers, Comfort owning pipeline target, Comfort moving deals forward, High follow-through, CRM discipline, Based in the US
Nice to Have
Existing relationships in executive communities, Existing relationships in founder communities, Existing relationships in coaching communities, Existing relationships in speaking communities, Existing relationships in leadership communities, Experience at early-stage startup, Experience in zero-to-one GTM, Interest in books, Interest in writing, Interest in publishing, Interest in thought-leadership space, Familiarity with AI productivity tools, Familiarity with AI writing tools, Familiarity with AI creator tools
What You'll Do.
Own US event strategy
Decide event presence
Determine event success
Represent company in person
Start conversations with executives
Qualify interest quickly
Move prospects to demo
Move prospects to trial
Move prospects to follow-up
Turn event activity into pipeline
Turn event activity into revenue
Work on event collateral
Work on leave-behinds
Work on lightweight assets
Capture field insights
Build relationships with organizers
Build relationships with communities
Build relationships with channel partners
Keep CRM hygiene tight
How You'll Work.
Team & Collaboration
Work with brand team; Work with GTM team
Communication Scope
Explain product simply; Explain product credibly
Full Job Description
Field GTM Lead Alt title: Events & Partnerships Lead Remote, United States Full-time Start: July 2026 Travel: 50–60% We’re building an AI-powered writing platform for high-performing professionals. We launch on July 31, 2026, and our earliest customers are senior executives, founders, coaches and consultants who want to turn a long-held book idea into a finished book. We’re hiring our first US Field Go-to-Market Lead to own our presence at executive events. This is a high-agency, field-facing role for someone who is equal parts relationship builder, operator and closer. You’ll be in the right rooms, meeting the right people, and turning conversations into pipeline and customers. What you’ll do ● Own our US event strategy across executive conferences, CEO communities, leadership summits, YPO/EO chapters, private gatherings and other high-value rooms. ● Decide where we should show up, why it matters and what success looks like for each event. ● Attend 2–4 events per month and represent the company in person. ● Start conversations with senior executives, qualify interest quickly and move strong prospects to demo, trial, or follow-up. ● Turn event activity into pipeline and revenue. This role is tied to real business outcomes, not just brand awareness. ● Deliver a sharp live demo, including a 60-second version and a short walkthrough that makes the product click immediately. ● Work with the brand and GTM team on event collateral, leave-behinds, and lightweight assets that help convert interest into action. ● Capture field insights: what resonates, which objections come up, what segments respond best, and what competitors are being mentioned. ● Build relationships with event organizers, executive communities, and channel partners who can create repeat distribution. ● Keep CRM hygiene tight. Every lead, follow-up, and next step should be logged fast and clearly. What success looks like ● Paying customers sourced directly from field activity. ● Qualified leads generated pe
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