PartsSource
healthcare technology
Field&EventsMarketingManager
“Field & Events Marketing Manager at PartsSource. Skills: Field Event & Webinar Strategy, Event Planning & End-to-End Execution, Sales & Product Marketing Partnership, Audience Targeting & Sales Playbooks, Marketing Ops Integration & Lead Management, Post-Event Conversion, Reporting & Optimization. Own the field event and webinar calendar aligned to GTM priorities, ICPs, and pipeline targets. Build quarterly event plans by segment and motion with defined conversion outcomes”
What You'll Achieve.
drives meetings, pipeline, and deal progression; clear targeting, conversion goals, and measurable ROI; turn event engagement into disciplined follow-up and pipeline creation; defined conversion outcomes; prioritized based on revenue impact and sales alignment; on-time, on-budget execution; clear sales motion tied to stage progression and meeting goals; meeting goals and outreach sequences; clear SLAs; reduce friction in opportunity creation; improve conversion and efficiency
Industry & Context.
solve complex customer problems
What They're Looking For.
Must Have
3–4+ years of experience in B2B field marketing, events, or integrated marketing programs, Proven ability to execute webinars and in-person events end-to-end, cross-functional execution with Sales, Product Marketing, Demand Gen, and Marketing Ops, Experience with event platforms, CRM, and marketing automation tools, Comfort operating in a metrics-driven environment tied to pipeline outcomes, Legal authorization to work in the U. S. is required.
Nice to Have
Experience in healthcare, healthcare IT, medtech, or enterprise B2B environments, Experience with executive events, trade shows, and field roadshows, Familiarity with ABM concepts and account-based event targeting, copy and messaging instincts for event value propositions
What You'll Do.
Own the field event and webinar calendar aligned to GTM priorities
Build quarterly event plans by segment and motion with defined conversion outcomes
Maintain a detailed production roadmap including milestones
and readiness criteria
Ensure events are prioritized based on revenue impact and sales alignment
Plan and execute in-person and virtual events from concept through delivery and close-out
Manage vendors and agencies including AV
and production partners
and cost controls to ensure on-time
Create repeatable briefs
and QA standards for consistent delivery
Partner with Sales and Product Marketing to define target audience
Coordinate speakers and content including outreach
Ensure each event has a clear sales motion tied to stage progression and meeting goals
Align talk tracks and follow-up motions to the buyer journey
Validate attendee lists against target accounts
Build and maintain event and tradeshow playbooks for Sales
including meeting goals and outreach sequences
Coordinate onsite staffing plans
and coverage models with Sales leaders
Ensure SLAs and follow-up expectations are clearly defined and measurable
Partner with Demand Gen and Marketing Ops on promotion plans
Ensure campaigns are instrumented correctly with UTMs
and handoffs into CRM with clear SLAs
Partner with RevOps and Sales Ops to reduce friction in opportunity creation
Drive post-event conversion plans including nurture
Package event outputs into reusable assets with Content and Product Marketing
Report performance across registrations
Run retrospectives and apply learnings to improve conversion and efficiency
How You'll Work.
Team & Collaboration
partnering closely with Sales, Product Marketing, Demand Generation, Marketing Operations, and RevOps; Partner with Sales and Product Marketing to define target audience, messaging, offers, and success criteria; Coordinate onsite staffing plans, meeting logistics, and coverage models with Sales leaders; Partner with Demand Gen and Marketing Ops on promotion plans, landing pages, email journeys, and reminders; Partner with RevOps and Sales Ops to reduce friction in opportunity creation; Inclusive and diverse community of passionate professionals learning and growing together.
Process & Methodology
Maintain a detailed production roadmap including milestones, owners, and readiness criteria, Own budgets, timelines, SOWs, and cost controls to ensure on-time, on-budget execution, Create repeatable briefs, checklists, and QA standards for consistent delivery
Applying for this Field & Events Marketing Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
ANONYMOUS · UNFILTERED
What do employees actually say about PartsSource?
Real rants from real employees. Read before you apply.