Puzzle
fintech
Field&CommunityMarketingManager
“Field & Community Marketing Manager at Puzzle. Skills: Field marketing, Community building, Ecosystem relationships, Revenue and ROI focus. Own strategy and execution across field events, community programs, social media, and ecosystem relationships. Own Puzzle's presence and activation strategy at key accounting conferences”
What You'll Achieve.
Generate pipeline; Drive meetings; Move revenue; Measured like a revenue owner; Clear objectives, structured follow-up, and measurable ROI for every activation; Define and own success metrics across every program: meetings booked, pipeline sourced and influenced, event ROI, community engagement; Report performance to GTM leadership with honest, data-driven analysis; Continuously optimize the mix — more of what drives pipeline, less of what doesn't
Industry & Context.
Willingness to travel for conferences, events, and speaking engagements outside of San Francisco, Candidates based in the San Francisco Bay Area will be preferred, Regular participation in startup and fintech ecosystem events, Relationship-building within the community, Occasional hosting opportunities, Candidates must be legally authorized to work in the U. S. or Canada without requiring new visa sponsorship or transfer of an existing visa, Candidates should be currently residing in the U. S. or Canada to be eligible for this position, Required to present proof of work authorization if hired, Participant of the E-Verify program
What They're Looking For.
Must Have
5–8+ years in field marketing, community, or ecosystem marketing in B2B SaaS, Existing relationships in the SF and/or NYC founder and VC ecosystem, Proven track record producing high-quality, executive-level events with measurable revenue outcomes, Experience owning ecosystem or partner event programs, Comfortable owning both strategy and execution, Project management, budget ownership, and vendor coordination skills, Social-savvy: understand how accounting professionals and founders consume content and can write and publish compellingly for both, Based in San Francisco or Bay Area and willing to travel regularly for events and industry engagements
Nice to Have
Experience at a fintech, vertical SaaS, AI, or back-office tools company, Background working directly with accelerators, VC firms, or founder communities in a marketing or partnerships capacity, Existing relationships in the accounting firm or CAS community is a plus
What You'll Do.
Own strategy and execution across field events
and ecosystem relationships
Own Puzzle's presence and activation strategy at key accounting conferences
Plan and execute premium experiences
scalable playbooks for dinners
Own the full event lifecycle: concept
and post-event Sales handoff
Launch and scale structured community programs
Build engagement loops that go beyond one-time events
and activate customer advocates
Represent Puzzle in rooms where accounting leaders and founders are making decisions about their tools
Own and grow Puzzle's social presence across LinkedIn and X
Own the marketing and distribution of media
Build a consistent content rhythm
Turn every event and community activation into real-time social proof
Build and grow Puzzle's presence across the founder and accounting ecosystems
Collaborate with native integration partners on shared field initiatives
co-branded event programs with clear pipeline attribution
Represent Puzzle externally with credibility across both communities
How You'll Work.
Team & Collaboration
Work closely with Sales and Marketing to ensure every activation has clear objectives, structured follow-up, and measurable ROI; Collaborate with native integration partners — Ramp, Mercury, Gusto, Stripe and others — on shared field initiatives for both firms and founders
Process & Methodology
Project management, Budget ownership, Vendor coordination
Applying for this Field & Community Marketing Manager role?
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