Yerba Madre
FieldActivationSpecialist
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“Field Activation Specialist at Yerba Madre. Skills: Field sales execution, Grassroots marketing activation, Sales, Distribution, Retail relationships, Consumer connections. Bringing Yerba Madre’s brand to life in local communities. Grow awareness and excitement for the Yerba Madre Yerba Mate brand through product sampling, authentic consumer interactions, and grassroots activations across U. S. markets”
What You'll Achieve.
Elevate market performance; Track progress against KPI metrics and incentive programs; Drive measurable results; Expanding distribution; Supporting sales goals
Industry & Context.
Must be able to travel regularly, Must have a reliable vehicle and smart phone, Must be insurable by the company's automobile insurance carrier, Ability to perform physical activities including lifting to 20 lbs. individually and moving up to 50 lbs. with assistance, as required, Expect to spend ~4 days per week actively in the market
What They're Looking For.
Must Have
Associate or bachelor’s degree, Current Driver's License with clean driving record and meet DOT driving standards, Demonstrated proven success in sales and account management growth in a customer/consumer facing business, The ability to thrive in a highly competitive field sales environment, Must be able to work independently and be able to travel regularly, Must have a reliable vehicle and smart phone, Must be insurable by the company's automobile insurance carrier, Ability to perform physical activities including lifting to 20 lbs. individually and moving up to 50 lbs. with assistance, as required, Proficient in MS Office, Excellent communication skills with external customers, peers, supervisors, and internal supporting departments, Embody the Yerba Madre Mission, Vision and Values
Nice to Have
3+ years of related sales experience in DSD (direct store delivery) beverage is preferred, 1-2 years of experience in field marketing preferred
What You'll Do.
Bringing Yerba Madre’s brand to life in local communities
Grow awareness and excitement for the Yerba Madre Yerba Mate brand through product sampling
authentic consumer interactions
and grassroots activations across U. S. markets
Supporting distribution
building retail relationships
and ensuring local promotions deliver results
Blending sales execution with community connection
Work from a clear calendar of priorities and objectives aligned with monthly business plans
Partner with distributor teams (DPMs) to build collaborative
productive relationships and elevate market performance
Track progress against KPI metrics and incentive programs
Expand presence in On-Premise accounts to increase awareness and sampling opportunities
Identify and help open new accounts through your own outreach and in partnership with distributor reps
Support key retailer activations and sampling programs to strengthen local retailer relationships
Use Karma to support and track in-store promotions and display conduct store audits regularly
Ensure shelves and displays reflect brand standards
and space allocations
Connect with new consumers and student communities to build awareness
Build a understanding of our target consumers and represent the brand through authentic conversations
Receive thorough training in Yerba Mate
and our values (Organic
sustainability) to confidently share product knowledge and brand purpose
Partner with the National Events Manager to identify relevant local collaborate with coordinators and community leaders to secure participation
Organize and execute grassroots events — from campus activations to neighborhood pop-ups — in collaboration with distributor teams and with cost-sharing support
Always connect activations back to sales by directing consumers to nearby retail accounts carrying Yerba Madre
Partner with the Senior Catalyst Manager to identify local influencers
and community leaders for product seeding and brand visibility programs
Work closely with the Field Activation Manager (FAM) to identify and activate new accounts
expanding distribution and supporting sales goals
Build and maintain partnerships with independent retailers and local chains
Strengthen Yerba Madre’s in-store presence by supporting merchandising standards while creating an inclusive
community-focused approach in every account
How You'll Work.
Team & Collaboration
Partner with distributor teams (DPMs); Collaborate with coordinators and community leaders; Work closely with the Field Activation Manager (FAM); Build and maintain partnerships with independent retailers and local chains
Communication Scope
Excellent communication skills with external customers, peers, supervisors, and internal supporting departments
Full Job Description
We're looking for a Field Activation Specialist to play a vital role in our team. The Field Activation Specialist role plays an important part in bringing Yerba Madre’s brand to life in local communities. You’ll help grow awareness and excitement for the Yerba Madre Yerba Mate brand through product sampling, authentic consumer interactions, and grassroots activations across U. S. markets. This position is also a key contributor to our sales team’s success — supporting distribution, building strong retail relationships, and ensuring local promotions deliver results. As a Field Activation Specialist, you’ll be the local ambassador for Yerba Madre, blending sales execution with community connection. You’ll work closely with the Field Activation Manager and may occasionally support evening or weekend events. How you’ll help: As a Field Activation Specialist, you will play a key role in building sales, strengthening distribution, and bringing Yerba Madre to life in your community. Your work will balance field sales execution (70%) with grassroots marketing activation (30%) to drive measurable results while creating authentic consumer connections. Field Sales and Execution (70%) Work from a clear calendar of priorities and objectives aligned with monthly business plans. Partner with distributor teams (DPMs) to build collaborative, productive relationships and elevate market performance. Track progress against KPI metrics and incentive programs. Expand presence in On-Premise accounts to increase awareness and sampling opportunities. New Business Development: Identify and help open new accounts through your own outreach and in partnership with distributor reps. Support key retailer activations and sampling programs to strengthen local retailer relationships. Retail Standards: Use Karma to support and track in-store promotions and display execution; conduct store audits regularly. Ensure shelves and displays reflect brand standards, planograms, and space allocations. Expect
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