Four Seasons Resort Mallorca at Formentor
Hospitality
F&BMarketingAssistantManager
“F&B Marketing Assistant Manager at Four Seasons Resort Mallorca at Formentor. Skills: F&B Marketing, Digital Marketing, Social Media Strategy, PR Strategy. Lead marketing for Restaurants & Bars. Drive visibility for F&B areas”
What You'll Achieve.
Increase awareness and visibility; Drive traffic and revenues; Achieve business objectives
Industry & Context.
Problem solving; Decision making; Conflict resolution
Legal right to work
What They're Looking For.
Must Have
5+ years marketing experience, Experience in F&B marketing, Experience with digital marketing, Experience with social media strategy, Experience with PR strategy, Experience with brand identity, Experience with collateral production, Experience with event creation, Experience with media relations, Experience with online reputation management, Experience with F&B marketing meetings, Experience with internal communication
Nice to Have
SPA marketing strategy involvement
What You'll Do.
Lead marketing for Restaurants & Bars
Drive visibility for F&B areas
Drive internal/external guest engagement
Drive F&B revenue growth
Develop campaigns for F&B
Execute campaigns for F&B
Elevate outlet positioning
Support commercial targets
Oversee agency deliverables
Oversee partner deliverables
Ensure integrated PR efforts
Ensure integrated marketing efforts
Support property priorities
Develop annual strategic commercial plan
Execute annual strategic commercial plan
Increase awareness of outlets
Increase visibility of outlets
Increase awareness of F&B offerings
Increase visibility of F&B offerings
Increase awareness of F&B team
Increase visibility of F&B team
Drive traffic to outlets
Drive revenue for outlets
Create marketing strategies for SPA
Execute marketing strategies for SPA
Attract new SPA clients
Retain existing SPA clients
Guard conceptual identity
Guard visual identity
Execute Restaurant and Bar Marketing initiatives
Rollout F&B Commercial Initiatives
Ensure adoption of initiatives
Ensure success of initiatives
Coordinate F&B participation in global campaigns
Develop annual F&B marketing strategy
Develop annual F&B action plan
Co-develop business goals
Execute business goals
Design innovative programs
Increase awareness of F&B
Increase awareness of F&B team
Support review of outlet positioning
Support review of marketing plans
Support review of promotional calendars
Support review of KPI tracking
Lead Weekly F&B Marketing Meeting
Liaise with Digital Marketing team
Ensure F&B digital strategy alignment
Distribute marketing funds
Lead F&B digital marketing
Manage F&B digital advertising
Manage F&B e-commerce
Ensure F&B messaging alignment
Ensure F&B creative alignment
Work with Social Media team
Develop F&B social strategy
Create content for F&B social media
Generate ideas for F&B social media
Execute F&B social media content
Manage F&B social media agency
Schedule F&B social media content
Lead creatives for F&B campaigns
Brief F&B campaigns with Social Media team
Ensure F&B websites align with positioning
Ensure F&B websites align with business objectives
Ensure F&B websites align with storytelling
Oversee F&B online reputation management
Monitor third-party review sites
Ensure management of third-party review sites
Lead creation of Press Releases
Brief copywriters for Press Releases
Plan public relations strategy for F&B
Develop public relations strategy for F&B
Manage PR agency for F&B
Follow-up with PR agency for F&B
Organize media interviews
Organize KOL interviews
Organize key account meetings
Supervise storytelling strategy
Supervise communication strategy
Lead F&B photo shoots
Lead F&B video shoots
Ensure F&B visual assets meet brand standards
Maintain Hotel's image library
Maintain Hotel's video banks
Obtain usage rights for content
Develop brand identity
Preserve brand identity
Develop visual identity
Preserve visual identity
Project manage collateral items
Negotiate collateral costs
Manage collateral production timeline
Edit collateral drafts
Ensure collateral artwork sign-off
Create culinary experiences
Create social experiences
Foster revenue opportunities
Build relationship with press
Build relationship with journalists
Play key role in reputation management
Act as strategic communications advisor
Track public attitudes
Manage potential issues
Organize responses to issues
Participate in local R&B events
Participate in industry events
Attend internal meetings for F&B
Maintain communication calendars
Maintain promotional calendars
Lead F&B Marketing Meetings with ops team
Responsible for internal communication
Responsible for F&B outlets playbook
How You'll Work.
Team & Collaboration
Partnership with F&B Operations; In conjunction with Commercial Director; In conjunction with Director of PR & Marketing; In conjunction with Director of F&B; Coordination with Digital Marketing team; Coordination with Social Media team; Coordination with PR team; Collaboration with F&B team; Collaboration with management; Collaboration with PR team; Collaboration with ops team
Communication Scope
Written communication; Verbal communication; Presentation skills; Creative mindset
Process & Methodology
Project management, Process management, Deadline management, Matrix structure management
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