ExternalCommunicationsManagerAVP

# **Job Description** **Purpose of the role** To communicate execution of the bank’s strategy and objectives effectively to the relevant external stakeholders. **Accountabilities** * Delivery and execution of the bank’s external communications strategy so that messages are communicated effectively to the relevant stakeholders across multiple channels, both owned and earned. * Development of strategy aligned campaigning/ tactical content/ news flow that clearly and effectively communicates the banks values, goals and objectives to the public. * Maintenance of external stakeholder relationships, such as media outlets and industry groups, so that messages communicated through press releases, owned channels and media statements correctly demonstrate the bank’s strategy values and reputation. * Reputational risk minimisation and management for the Bank and its senior leadership through effective advice of risk mitigation, and effective management of negative news flow/ crisis issues. **Assistant Vice President Expectations** * To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions. * Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes * If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others. * OR for an individual contributor, they will lead collaborative assignments and guide team me