Target
Retail
ExperientialMarketingLead
“Experiential Marketing Lead at Target. Skills: Experiential Strategy, Brand Execution, Cross-functional Collaboration, Budget Management. Lead experiential strategy. Develop innovative activation ideas”
What You'll Achieve.
drive engagement and brand love; Track success metrics and key learnings to inform future planning
Industry & Context.
Solution-oriented; resourceful
Willing and able to travel, work flexible hours as needed
What They're Looking For.
Must Have
7+ years of relevant experience in marketing, focus in Experiential, deep understanding of style, fashion, design, and culture, cross-functional collaborator, excellent communication and presentation skills, Proven ability to build brand moments that scale across PR, social, and digital, Insatiably curious and culturally attuned and tapped into trends, influencers, and the creative scene in NYC and beyond, Thrives in fast-paced, dynamic environments, can pivot quickly when needed, Solution-oriented, resourceful, detail-obsessed, Willing and able to travel, work flexible hours as needed
What You'll Do.
Lead experiential strategy
Develop innovative activation ideas
Collaborate with internal teams
Guide creative development
Leverage cultural insights
Track success metrics
Navigate the evolving event landscape
Represent Target in NYC-based industry
How You'll Work.
Team & Collaboration
Collaborate with cross-functional partners across Brand & Category Marketing, Creative, PR, Talent & Influencer Partnerships, Media Strategy, and Social Media; Collaborate with internal teams and external partners
Communication Scope
excellent communication and presentation skills
Process & Methodology
Manage budgets, timelines, vendors, and agencies
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